Daily PR Brief – Tue 03/07/17


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Here are some of today’s top PR clips!


Daily PR Brief – Tuesday, March 7, 2017

What PR pros can do when clients are wrong (PR Daily – March 6, 2017)
Preparing For an IPO: Everything PR Pros Need to Know (Bulldog Reporter – March 7, 2017)
Harry Potter, yoga and beer: A magical PR and marketing spell (Ragan – March 6, 2017)
Work With The Right Businesses: 14 Pieces Of Advice For Breaking Up With A Client (Forbes – March 7, 2017)
Top 5 CEO public affairs mistakes (Influence Magazine – Chartered Institute of Public Relations – March 7, 2017)
Everything PR Pros Need to Know About Influencer Marketing Part II (BusinessWire – March 7, 2017)
5 types of tools for freelance PR pros and digital agencies (PR Daily – March 7, 2017)
How to think like a reporter (PR Daily – March 7, 2017)
Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you (Communications Conversations – March 7, 2017)
4 important tips on managing social media for multiple locations (Axia Public Relations – March 7, 2017)

Summary Section:

What PR pros can do when clients are wrong
By Brooke Wiley
PR Daily – March 6, 2017
In every customer service job, you hear the same thing: “The customer is always right.” In marketing, it can be easy to fall back on this saying. You want the client to be happy, so you do things their way. The problem is, the client isn’t always right (despite what your old boss at Hollister said).

Preparing For an IPO: Everything PR Pros Need to Know
By Lisette Paras – President, Gravitate PR
Bulldog Reporter – March 7, 2017
Having had the privilege of advising and working with a number of companies on their IPOs in the last few years, here’s a few things for PR pros to know ahead of taking an organization public.

Harry Potter, yoga and beer: A magical PR and marketing spell
By Ximena N. Larkin
Ragan – March 6, 2017
Seeking to spice up weekly exercise classes, a PR rep turned to the popular boy wizard. The spell cast has many important lessons for PR and marketing pros.

Work With The Right Businesses: 14 Pieces Of Advice For Breaking Up With A Client
Forbes – March 7, 2017
So how do you “break up” with a client in both a respectful and professional manner? Fourteen Forbes Agency Council members share their methods for easing the pain of parting.

Top 5 CEO public affairs mistakes
By Stuart Thomson
Influence Magazine – Chartered Institute of Public Relations – March 7, 2017
Leaders do not often suffer from a lack of self-confidence. Important in some leadership settings, that same trait can often lead to political and public affairs mistakes. For those in public affairs it can be useful to identify mistakes made in the political field so some coping or avoidance mechanisms can be put in place.

Everything PR Pros Need to Know About Influencer Marketing Part II
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire
BusinessWire – March 7, 2017
Part II of Business Wire’s article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Access Part I to learn about why influencer marketing is important and how to identify the appropriate influencers for your message.

5 types of tools for freelance PR pros and digital agencies
By Beki Winchel
PR Daily – March 7, 2017
A freelance PR position can sound enticing, but it’s no cakewalk. Whether you’re a solo communicator or a remote account executive for an agency, consider these resources, which can help you collaborate, protect client information, measure and more.

How to think like a reporter
By Susan Young
PR Daily – March 7, 2017
How do journalists, bloggers and podcasters decide what is newsworthy and what gets tossed? I was a news reporter. Please allow me to share these five common rookie mistakes small business owners should avoid when looking for PR and publicity.

Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you
By Arik Hanson
Communications Conversations – March 7, 2017
Make no mistake about it: Edelman’s Trust Barometer is a fantastic resource each year. I love it. It’s usually full of great content many people use in blogs, e-newsletters, and client recommendations throughout the year. But, don’t forget, it is a sales tool. And, this year in particular, it’s a fear-based sales tool.

4 important tips on managing social media for multiple locations
By Lisa Goldsberry
Axia Public Relations – March 7, 2017
In business today, brand identity is everything. This is especially true for large companies with multiple offices and locations. You want customers to recognize and respond to your messages across all vehicles and platforms. Increasingly, that includes social media. With help from a public relations firm, you can bring order to complex, large-scale social media challenges.


The Daily PR Brief is put together by the media monitoring analysts at ITK Information Services.

If you’re interested in setting up a customized report for your company or need any help with media monitoring or media research services feel free to reach out.

All reports made with the help of Report Mule.