Daily PR Brief – Tue 04/09/19


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Check out some of today’s best

PR/Comms industry news clips:

6 Accredited PR Pros on Why They Pursued Their APR (Public Relations Society of America – April 8, 2019)

A Communications-Driven Approach To Resolving Conflict (Forbes – April 9, 2019)

4 tips for optimizing your newsjacking opportunities (Ragan – April 9, 2019)

What Does Digital Public Relations Mean for Your Brand? (Spin Sucks – April 8, 2019)

Publishers, Platforms, And The New Model For Digital PR (Forbes – April 9, 2019)

Jon Hughes, CEO of Golin, on the PRmoment podcast (PRmoment – April 9, 2019) [PODCAST]

7 public speaking pitfalls—and how to sidestep them (PR Daily – April 8, 2019)

Media training: The characteristics of a good media spokesperson (Media First (UK) – April 8, 2019)

Papa John’s Shoots for a PR Rebound with Shaquille O’Neil (Glean.info – April 8, 2019)

Tips of the trade: How to pitch a trade press editor (Muck Rack Blog – April 9, 2019)

7 Tech Trends in Journalism and Media to Watch Out for in 2019 (Iliyana Stareva Blog – April 9, 2019)

Summary Section:

6 Accredited PR Pros on Why They Pursued Their APR
By John Elsasser
Public Relations Society of America – April 8, 2019
In honor of April being APR Month, we posed the following question: “Why did you decide to pursue Accreditation in Public Relations?”

A Communications-Driven Approach To Resolving Conflict
By Ellicia Romo
Forbes – April 9, 2019
Ultimately, you can have lots of business, or you can be right 100% of the time. Which do you prefer?

4 tips for optimizing your newsjacking opportunities
By Ted Kitterman
Ragan – April 9, 2019
If you snooze, you lose. Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events.

What Does Digital Public Relations Mean for Your Brand?
By Tom Buckland
Spin Sucks – April 8, 2019
Digital public relations is more than traditional #PR tactics applied in the digital world. Tom Buckland offers tips to help you shift your strategy.

Publishers, Platforms, And The New Model For Digital PR
By Shama Hyder, CEO of Zen Media
Forbes – April 9, 2019
Digital PR can and should help bridge the gap between the online and offline brand experience. Despite its name, digital PR doesn’t actually have to exist entirely in the digital realm.

Jon Hughes, CEO of Golin, on the PRmoment podcast [PODCAST]
By Ben Smith, founder, PRmoment
PRmoment – April 9, 2019
Global PR firm Golin has a fee income of about $240m. Jon has been at Golin for about 14 years, he spent six years in the UK as co-managing director alongside Matt Neale, before moving to Hong Kong to head up its international business.

7 public speaking pitfalls—and how to sidestep them
By Maurice DeCastro
PR Daily – April 8, 2019
If you speak in a public setting, you will make mistakes. That’s expected. Still, you want to minimize errors.

Media training: The characteristics of a good media spokesperson
By Adam Fisher
Media First (UK) – April 8, 2019
Each media situation is different and every spokesperson will have their own unique style. But there are certain characteristics which effective spokespeople have.

Papa John’s Shoots for a PR Rebound with Shaquille O’Neil
By William Comcowich
Glean.info – April 8, 2019
Shaquille O’Neal will need to perform as well in the corporate boardroom as he did under the basketball boards in order to lead significant lasting change.

Tips of the trade: How to pitch a trade press editor
By Jonathan Rowland
Muck Rack Blog – April 9, 2019
B2B trade magazines — whether in print or digital — represent an oft-overlooked part of the media industry.

7 Tech Trends in Journalism and Media to Watch Out for in 2019
By Iliyana Stareva, Global Partner Program Manager at HubSpot
Iliyana Stareva Blog – April 9, 2019
There’s a new way of doing media relations – the inbound way. It’s a much more personalized and effective approach to working with the media but you still need to understand what’s important to them and what’s going on in their industry. Here are the key tech trends in journalism and media for 2019.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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