Check out some of today’s best
PR/Comms industry news clips:
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Which personality tendency makes the best communicator?
By Tony Silber
PR Daily – April 12, 2021
The New York Times best-selling author Gretchen Rubin explains the core personality characteristics that make us who we are, and how awareness of our tendencies can help us create the life we want.
Surveys Show Pandemic Burnout Hitting TV Journalists and Advertising
By Sophie Maerowitz
PRNEWS – April 12, 2021
Whether you produce news segments or the advertising in-between, your industry is suffering from significant burnout, two recent surveys found.
Four Ways Companies Can Effectively Communicate with Employees about the COVID-19 Vaccine
By Linjuan Rita Men
Institute for Public Relations – April 9, 2021
With the accelerated rollout of COVID-19 vaccines, many employers now face the question: What and how should I communicate with my employees about COVID-19 vaccines?
How to Lead With Compassion-Based Communications
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – April 13, 2021
Compassion-based communications require you to put yourself in another person’s shoes and Gini Dietrich has five things to consider as you do that.
Why Communications Leaders Should Focus On Competitive Cooperation For Fighting Climate Change
By Emily Negrin, Sr. Dir. of Marketing and Communications at Inari
Forbes – April 13, 2021
Think of it as an “and” conversation, not an “or” conversation. How can the world benefit from your solution and those of others?
The New Chapters You Should Add to Your Crisis Handbook After Covid-19
By Natalie Ghidotti
PRGN – April 12, 2021
Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization.
How Burger King flame-broiled its reputation with purposeful miscommunication
By Ronn Torossian, CEO of 5WPR
Agility PR – April 13, 2021
During its International Women’s Day campaign, Burger King UK landed in news headlines because of the company’s interesting and controversial marketing campaign choice.
Why Traditional PR Is Coming Back in Vogue
By Peter Baron, Principal of Carabiner Communications
Business 2 Community – April 13, 2021
For years, digital marketing rocketed along, leaving more traditional practices in its dust. That upward trajectory continued until just a few years ago, when many marketers realized that digital marketing’s effectiveness had begun to level off.
Freelancers can’t afford to ignore the rise of Environmental, Social and Governance
By Elizabeth Hendry
Influence (UK) – April 13, 2021
As a freelancer, if you haven’t already considered how ESG affects your work it will only be a matter of time before you do.
PRovoke Unveils 2021 North American Agencies Of The Year Finalists
PRovoke – April 12, 2021
BCW, FleishmanHillard, Golin, W2O Group and Weber Shandwick will vie for Large Agency of the Year honors, while another 56 firms are shortlisted and analyzed across a further 12 categories.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.