Daily PR Brief – Tue 04/16/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

95 helpful tools and resources for communicators (PR Daily – April 16, 2019)

The Top 5 Best Agencies to Work For In North America — 2019 Rankings (The Holmes Report – April 16, 2019)

Struggling to Prove ROI to the C-Suite? Do These 4 Things (PR News – April 15, 2019)

The RFP Process: When to Respond and When to Bow Out (Spin Sucks – April 16, 2019)

Are You Empowering Your Employees To Become Ambassadors On Social Media? (Forbes – April 15, 2019)

Why Reputation Management Has Become the Most Important Facet of Public Relations (Business 2 Community – April 16, 2019)

Reflecting on One Year as an Inbound PR Consultancy – ITPR’s Story (Iliyana Stareva Blog – April 16, 2019)

Meet the Media – Erin Lem (Landis Communications INC. – April 16, 2019)

Crisis management research: When your brand’s celebrity endorser misbehaves (Muck Rack Blog – April 16, 2019)

Crisis media management: The 9 features of an effective apology (Media First (UK) – April 16, 2019)

Post Lush: Why brands should remain on social (PRmoment (UK) – April 16, 2019)

Summary Section:

95 helpful tools and resources for communicators
By Robby Brumberg
PR Daily – April 16, 2019
PR pros should eagerly plunge into platforms that can provide a leg up on the competition. Review this handy list to make your work more efficient and compelling.

The Top 5 Best Agencies to Work For In North America — 2019 Rankings
By Aarti Shah
The Holmes Report – April 16, 2019
The Holmes Report ranks the top five agencies to work for in North America across size categories: Large, Midsize, Small and Boutiques.

Struggling to Prove ROI to the C-Suite? Do These 4 Things
By Melissa Hoffmann
PR News – April 15, 2019
Whether you’re charged with handling your brand’s media relations, social media campaigns or both, a pointed question from the C-suite lingers: “How does this tie to our bottom line?”

The RFP Process: When to Respond and When to Bow Out
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – April 16, 2019
Love them or hate them, the RFP process is here to stay. They take tons of time, there’s no guarantee of a return, and most are really badly written.

Are You Empowering Your Employees To Become Ambassadors On Social Media?
By Tanja Tatomirovic
Forbes – April 15, 2019
Social networks are shifting the way companies obtain and experience interaction with prospective customers, current clients, partners and job applicants.

Why Reputation Management Has Become the Most Important Facet of Public Relations
By Dmytro Spilka
Business 2 Community – April 16, 2019
In this era of enhanced interconnectivity, reputation management and PR go hand in hand.

Reflecting on One Year as an Inbound PR Consultancy – ITPR’s Story
By Iliyana Stareva, Global Partner Program Manager at HubSpot
Iliyana Stareva Blog – April 16, 2019
Here’s how one traditional PR agency has transformed into an Inbound PR consultancy over the course of a year and all the benefits they’ve seen so far.

Meet the Media – Erin Lem
Landis Communications INC. – April 16, 2019
Erin Lem is Senior Editorial Director at Red Tricycle – a digital media company which aims to fuel the parenting universe with daily inspiration for family fun.

Crisis management research: When your brand’s celebrity endorser misbehaves
By Tim O’Brien
Muck Rack Blog – April 16, 2019
Rarely have I seen real, substantive data to support or dispute what is largely considered conventional wisdom in crisis management. That’s why when doing some work with the Institute for Operations Research and the Management Sciences a particular piece of research stood out for me.

Crisis media management: The 9 features of an effective apology
By Adam Fisher
Media First (UK) – April 16, 2019
People often find ‘sorry’ to be the hardest word to say so you can understand why brands might struggle. But corporate apologies are being issued with increasing regularity.

Post Lush: Why brands should remain on social 
By Stephen Waddington, Managing Director, Metia
PRmoment (UK) – April 16, 2019
Lush followed Wetherspoons in quitting social media last week. Stephen Waddington asks what’s the point of social media if it isn’t brand building and customer service?


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.