Daily PR Brief – Tue 04/20/21


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Check out some of today’s best

PR/Comms industry news clips:

 

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Tesla Crash Response Shows What Happens When You Ditch PR (PRNEWS – April 19, 2021)

How Communicators Can Help Address Ethical AI Risks (Forbes – April 20, 2021)

PR’s Top Pros Talk: Joanna O’Connell (O’Dwyer’s – April 19, 2021) [VIDEO]

Peer Influence and the Power of Facebook Groups in PR (Mention – April 20, 2021)

Earned Media Tips from Journalists at Top-Tier Media Outlets (Spin Sucks – April 20, 2021)

The worst data breaches of all time—are you prepared for this PR nightmare? (Agility PR – April 20, 2021)

PR Students: Guide to Building a New Career in Public Relations (Commpro – April 17, 2021)

Annenberg Communication Report: Polarization, Purpose, and PR (Influence (UK) – April 19, 2021)

Why Current ESG Reporting Is Dangerous For Everyone (Landis Communications – April 19, 2021)

The rise of cannabis media: Emerging opportunities and perfecting PR pitches (Muck Rack Blog – April 20, 2021)

Omnicom PR Agencies Down 3.5% In Q1 (PRovoke – April 20, 2021)

Summary Section:

Tesla Crash Response Shows What Happens When You Ditch PR
By Sophie Maerowitz
PRNEWS – April 19, 2021
There’s little question as to why Tesla has stayed so silent: The company disbanded its PR team in October 2020.

How Communicators Can Help Address Ethical AI Risks
By Titus Capilnean, Director of Marketing at Appen
Forbes – April 20, 2021
Fortunately, as communications specialists, we can work cross-functionally to evaluate AI-powered products or services, determine if they have ethical risks and champion actions to manage them.

PR’s Top Pros Talk: Joanna O’Connell [VIDEO]
By Steve Barnes
O’Dwyer’s – April 19, 2021
Forrester Research vice president and principal analyst Joanna O’Connell talks with Doug Simon about how communicators can negotiate the changing relationships between consumers, brands and content publishers on the latest “PR’s Top Pros Talk” video interviews.

Peer Influence and the Power of Facebook Groups in PR
By Joe Sinkwitz
Mention – April 20, 2021
Time to break the narrowly defined mold of what PR might be perceived as, while emphasizing a Facebook Groups and peer influencers!

Earned Media Tips from Journalists at Top-Tier Media Outlets
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – April 20, 2021
If you do earned media, this report from OnePitch of 50 reporters, editors, and freelancers from 39 top-tier and trade publications is a must-read.

The worst data breaches of all time—are you prepared for this PR nightmare?
By Brian Skewes
Agility PR – April 20, 2021
Ten years ago, a data breach that compromised the details of a million people would have been big news. Today, it wouldn’t even make page ten—we regularly see reports that billions of records have been accidentally released.

PR Students: Guide to Building a New Career in Public Relations
By Ronn Torossian, CEO of 5WPR
Commpro – April 17, 2021
Though perceived as a long party, a career in Public Relations is more than popping champagne and expensive lunches. Thanks to the fierce competition for jobs, getting one’s first foot into a PR career can be a daunting process. However, that’s not to say a graduate cannot make it, because many have made it.

Annenberg Communication Report: Polarization, Purpose, and PR
By Andras Sztaniszlav
Influence (UK) – April 19, 2021
The USC Annenberg Center for Public Relations published its Global Communication Report this year again. Since Fred Cook was appointed as its director, visibility has got a more prominent role (besides professional quality).

Why Current ESG Reporting Is Dangerous For Everyone
By Ariane Hofstetter, CEO of KOHORTEN and Michael Diegelmann, Founder and General Manager of cometis
Landis Communications – April 19, 2021
If there is insufficient information about a company’s ESG risks, how do investors decide which company to fund? Find out in this week’s blog.

The rise of cannabis media: Emerging opportunities and perfecting PR pitches
By Lindsay Sugarman
Muck Rack Blog – April 20, 2021
Cannabis is one of the fastest growing industries in the U.S. That presents those of us in journalism and PR with increasing opportunities.

Omnicom PR Agencies Down 3.5% In Q1
By Diana Marszalek
PRovoke – April 20, 2021
Omnicom’s PR agencies saw revenue drop 3.5% in Q1 as the industry continues to reel from the Covid pandemic.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.