Daily PR Brief – Tue 04/23/19


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Check out some of today’s best

PR/Comms industry news clips:

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Purpose Is Not CSR, It’s Just Good Business (Forbes – April 22, 2019)

Infographic: How to accommodate different communication styles (Ragan – April 22, 2019) [Infographic]

Topeka Zoo Shows Communications Savvy After Tiger Attack (PR News – April 22, 2019)

Cision 2019 State of the Media Report Reveals a Decline in Distrust of the Media and Growing

Concerns About Staffing and Resources (Cision – April 23, 2019)

Image Copyright Laws: Rules You Might Not Know…But Need To (Spin Sucks – April 22, 2019)

Dee Gibbs, founder of Liberty Communications, on the PRmoment podcast (PRmoment – April 23, 2019) [PODCAST]

How to Make the Most of Your Public Relations Degree (College Magazine – April 23, 2019)

Three Tips to Planning a Successful Event (Schnake Turnbo Frank – April 22, 2019)

The Takeaway for PR People from the Mueller Report: Never Lie (Glean.info – April 23, 2019)

Top 5 Takeaways from the #StateofPR 2019 (Iliyana Stareva Blog – April 23, 2019)

This month in bad PR pitches (Muck Rack Blog – April 23, 2019)

Summary Section:

Purpose Is Not CSR, It’s Just Good Business
By Sebastian Jespersen, Founder of Vertic
Forbes – April 22, 2019
More than ever before, businesses are feeling the pressure to define their purpose and communicate it to their customers – which isn’t at all a bad thing. But most companies, even those with good intentions, get purpose all wrong.

Infographic: How to accommodate different communication styles [Infographic]
By Robby Brumberg
Ragan – April 22, 2019
Streamline and optimize your workplace interactions with this helpful guidance.

Topeka Zoo Shows Communications Savvy After Tiger Attack
By Seth Arenstein
PR News – April 22, 2019
At the Topeka, KS, Zoo, a zoo employee sustained severe injuries when a 275-pound male tiger attacked her Saturday morning as she cleaned his habitat.

Cision 2019 State of the Media Report Reveals a Decline in Distrust of the Media and Growing Concerns About Staffing and Resources
Cision – April 23, 2019
To uncover the latest trends and biggest challenges facing the media industry, Cision today released its 2019 State of the Media Report, the company’s tenth annual State of the Media.

Image Copyright Laws: Rules You Might Not Know…But Need To
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – April 22, 2019
IP lawyer Shannon Montgomery explains the image copyright laws for GIFs, memes, photos you take yourself, and free image sites.

Dee Gibbs, founder of Liberty Communications, on the PRmoment podcast [PODCAST]
PRmoment – April 23, 2019
Liberty is an independent PR firm, specializing in Tech PR. It has a turnover of £2.5m, approximately 25 people and offices in London and San Francisco.

How to Make the Most of Your Public Relations Degree
By Katelynn Joyner
College Magazine – April 23, 2019
How can you make the most of your PR degree? These public relations experts give some ways to stay on top of your game during college and beyond.

Three Tips to Planning a Successful Event 
By Erika Huffman
Schnake Turnbo Frank – April 22, 2019
Event planning. These are possibly the most dreaded two words in a communications professional’s vernacular.

The Takeaway for PR People from the Mueller Report: Never Lie
By Arthur Solomon
Glean.info – April 23, 2019
In the PR business being caught lying to a reporter can have a devastating effect on a career.

Top 5 Takeaways from the #StateofPR 2019
By Iliyana Stareva, Global Partner Program Manager at HubSpot
Iliyana Stareva Blog – April 23, 2019
The State of the Profession 2019 paints a picture of a growing PR industry that still has major gaps to solve for, including diversity and digital skills.

This month in bad PR pitches
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – April 23, 2019
Here at Muck Rack, we’re big fans of following what journalists are talking about on Twitter, so I set up a Muck Rack Alert for the terms “PR pitch” and “PR pitches.” The results are both hilarious and horrifying.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.