Daily PR Brief – Tue 04/27/21


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Check out some of today’s best

PR/Comms industry news clips:

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5 critical skills every PR specialist needs in today’s world (Agility PR – April 27, 2021)

Add some humor to your PR efforts (Axia Public Relations – April 27, 2021)

Three Steps For Creating A Public Apology (Forbes – April 26, 2021)

BBC, CNN And Reuters Ranked Most Valuable-And Difficult-PR Domains (MediaPost – April 27, 2021)

PR’s Top Pros Talk: Donna LaVoie (O’Dwyer’s – April 27, 2021) [VIDEO]

6 steps to a robust comms audit (Ragan – April 22, 2021)

As Disney is Criticized for ‘Wokeness,’ Some PR Pros Like New Direction (PRNEWS – April 26, 2021)

Choose the Right Pricing Model for Your Service Business (Spin Sucks – April 27, 2021)

Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order (Sword and the Script – April 27, 2021)

As CX demands mount, real-time decisioning tools becoming critical to communications (Agility PR – April 27, 2021)

Summary Section:

5 critical skills every PR specialist needs in today’s world
By Drew Allen
Agility PR – April 27, 2021
Public relations specialists work with many kinds of clients, in a wide variety of fields, and to be able to serve each client well they must be adaptable and often act as a jack of all trades. However, there are some foundational skills that lend themselves to being able to handle the fast pace and constant maneuvering this industry demands.

Add some humor to your PR efforts
By Jacob McKimm
Axia Public Relations – April 27, 2021
Don’t be afraid to add a little humor to the public relations content you make. Learn how it can work and when it’s best appropriate.

Three Steps For Creating A Public Apology
By Kyle Scott
Forbes – April 26, 2021
Getting your apology right will help get your organization on a path to redemption in the eyes of employees, investors, customers and the general public.

BBC, CNN And Reuters Ranked Most Valuable-And Difficult-PR Domains
By Ray Schultz
MediaPost – April 27, 2021
Links from these top publishers are rated as extremely valuable, according to Moz’s Domain Authority.

PR’s Top Pros Talk: Donna LaVoie [VIDEO]
By Steve Barnes
O’Dwyer’s – April 27, 2021
New venture capital-backed companies in the healthcare space face unique challenges, and on the latest “PR’s Top Pros Talk” video interview, LaVoieHealthScience president and CEO Donna LaVoie talks about those challenges with Doug Simon.

6 steps to a robust comms audit
By Bart Donda
Ragan – April 22, 2021
Having a clear vision of how you want to communicate starts with an honest assessment of where you are now. That means taking an inventory of your communications toolbox and evaluating how your current efforts align – or don’t – with your path forward. Take these six steps to perform a robust comms audit.

As Disney is Criticized for ‘Wokeness,’ Some PR Pros Like New Direction
By Sophie Maerowitz
PRNEWS – April 26, 2021
A Las Vegas man has gone viral for criticizing Disney World’s socially conscious updates to employee guidelines and its signature theme rides.

Choose the Right Pricing Model for Your Service Business
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – April 27, 2021
How do you decide the right pricing model for your service business? In this article, Gini Dietrich explores eight options for you to consider.

Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order
By Frank Strong
Sword and the Script – April 27, 2021
Assuming there’s a B2B marketing strategy in place, the priorities of marketing should be owned, shared, earned and paid media.

As CX demands mount, real-time decisioning tools becoming critical to communications
By Richard Carufel
Agility PR – April 27, 2021
COVID has slowed down our culture, but the business world is chugging along at lightning speed—and making decisions in real time has become critical for leaders, especially when it comes to communicating with customers.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.