Daily PR Brief – Tue 04/28/20


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Check out some of today’s best

PR/Comms industry news clips:

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How to Prepare, Promote & Publicize your Business During a Recession (Z Group PR – April 26, 2020)

State of the Media 2020: Key Takeaways (Cision – April 28, 2020)

How To Avoid The PR High: Helping Clients Understand Media Exposure (Forbes – April 28, 2020)

PR Tools to Thrive in the Pandemic and Beyond (O’Dwyers PR – April 28, 2020)

Threading the needle on messaging during COVID-19 (PR Daily – April 27, 2020)

Rachael Sansom on the communications trends coming out of the Covid-19 crisis (PRmoment (UK) – April 28, 2020) [VIDEO]

PR pulse: Impact of COVID-19 on voter sentiment, political attitudes (Agility PR Solutions – April 28, 2020)

COVID-19 Friendly Alternatives to Summer Internships (culpwrit – April 26, 2020)

PR Council Launches Educational Program For College Students & New Grads (PRovoke – April 28, 2020)

Mastering new channels of collaboration and communication (Influence (UK) – April 28, 2020)

How to spot burnout in your PR team (and what to do about it) (Muck Rack – April 27, 2020)

Summary Section:

How to Prepare, Promote & Publicize your Business During a Recession
By Julia Angelen Joy
Z Group PR – April 26, 2020
Understanding that most small and medium-sized businesses will want to spend less and save money, how does a small business prepare, promote, and publicize during a recession?

State of the Media 2020: Key Takeaways
By Charlie Gooddy
Cision – April 28, 2020
Our 2020 State of the Media Report is our biggest one yet and we are so excited that it’s finally time to share it with you!

How To Avoid The PR High: Helping Clients Understand Media Exposure
By Lynne Golodner, Chief Creative Officer/Owner at Your People LLC
Forbes – April 28, 2020
Clients get most excited about media relations work, because it’s exciting to see yourself on TV or in print or to hear yourself on the radio.

PR Tools to Thrive in the Pandemic and Beyond
By Eric Doyle
O’Dwyers PR – April 28, 2020
I’ve outlined five of the best PR tools to help you operate remotely, do great work and thrive during this extraordinary challenge.

Threading the needle on messaging during COVID-19
By Sara Spiegel
PR Daily – April 27, 2020
The current crisis poses many challenges that are a perfect match for a PR pro’s skillset. Here are some ideas for tackling problems for clients—or for your own organization.

Rachael Sansom on the communications trends coming out of the Covid-19 crisis [VIDEO]
PRmoment (UK) – April 28, 2020
PRmoment founder Ben Smith talks to Rachael Sansom, managing director, Red Havas UK, about the role of company purpose during the Covid-19 crisis.

PR pulse: Impact of COVID-19 on voter sentiment, political attitudes
By Richard Carufel
Agility PR Solutions – April 28, 2020
New research from AI-driven data and intelligence provider Resonate provides unprecedented insights into how the ongoing COVID-19 outbreak is fundamentally changing the political attitudes and leanings of American consumers.

COVID-19 Friendly Alternatives to Summer Internships
By Carly Rogers
culpwrit – April 26, 2020
Facing the toughest job market since the Great Depression, 2020 college graduates must be creative in their job searches. Recent PR grad Carly Rogers discusses her game plan.

PR Council Launches Educational Program For College Students & New Grads
By Diana Marszalek
PRovoke – April 28, 2020
Starting in June, the PR Council will offer a free certificate program for college students and graduates interested in working in public relations.

Mastering new channels of collaboration and communication
By Michelle Goodall, Head of Marketing, Guild
Influence (UK) – April 28, 2020
The communications industry/sector has been set up for remote working for quite some time. But for many PR and comms agencies, the initial excitement of Zoom virtual backgrounds and Friday team drinks is morphing into, “this might be our working reality for the foreseeable future”.

How to spot burnout in your PR team (and what to do about it)
By Mike Schneider, Head of Marketing for Muck Rack
Muck Rack – April 27, 2020
Are you overwhelmed? Public relations is a very demanding career. Here’s how to spot burnout in your PR team, and what to do about it.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.