Daily PR Brief – Tue 04/30/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring software

15 ways to doom your pitch and tick off journalists (Ragan – April 29, 2019)

How to build a career in modern PR (PRmoment – April 30, 2019)

12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients (Forbes – April 29, 2019)

Boeing CEO offers grief for crash victims, surety about Max makeovers (PR Daily – April 30, 2019)

P&G Seeks Additional PR Support For Home Care Brands (The Holmes Report – April 29, 2019)

The Five-Step Customer Lifecycle Process for Communicators (Spin Sucks – April 30, 2019)

Three Critical Strategies For Online Reputation Management (Forbes – April 29, 2019)

How your brand values impact your customers’ purchasing decisions (PRmoment – April 30, 2019)

10 Tips for Aspiring Entrepreneurs from Larry Kim, Marketing & PR Unicorn (Social PR Chat – April 30, 2019)

PR Crisis Lessons Not Taught in Communications Schools – But Should Be (Glean.info – April 30, 2019)

Summary Section:

15 ways to doom your pitch and tick off journalists
By Robby Brumberg
Ragan – April 29, 2019
Here are certain types of pitches we receive all too often—and promptly heave into the deleted hereafter.

How to build a career in modern PR
By Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems
PRmoment – April 30, 2019
Here are my thoughts on what it takes to succeed in a highly demanding and perpetually changing industry.

12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients
By Forbes Agency Council
Forbes – April 29, 2019
Members of Forbes Agency Council share their favorite ways to surprise and delight their prospects and clients.

Boeing CEO offers grief for crash victims, surety about Max makeovers
By Ted Kitterman
PR Daily – April 30, 2019
At the annual shareholders meeting, Dennis Muilenburg defends the 737 Max—now undergoing a software fix—and says company brass will be passengers when it returns to flight.

P&G Seeks Additional PR Support For Home Care Brands
By Diana Marszalek
The Holmes Report – April 29, 2019
P&G is shopping for PR support to augment the work already being done for the CPG giant’s home care brands.

The Five-Step Customer Lifecycle Process for Communicators
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – April 30, 2019
There are lots of customer lifecycle models and lots of ways to best serve your customers when they most need it. Here is a simple five-step process.

Three Critical Strategies For Online Reputation Management
By Randall Kirsch, Principal at Jackson Spalding
Forbes – April 29, 2019
With smartphones in virtually every pocket, consumers can research a brand, product or service anytime, anywhere, so online reputation management (ORM for short) has never been more important.

How your brand values impact your customers’ purchasing decisions
By Daney Parker
PRmoment – April 30, 2019
The importance of communicating positive brand values and dealing well with crises is highlighted by recent report from PR firm Hotwire High-Stakes Leadership in a post B2B World.

10 Tips for Aspiring Entrepreneurs from Larry Kim, Marketing & PR Unicorn
By Lisa Buyer
Social PR Chat – April 30, 2019
Larry Kim, a successful entrepreneur who sold his first company, WordStream for $150 million in 2018, shares his top 10 tips for aspiring entrepreneurs.

PR Crisis Lessons Not Taught in Communications Schools – But Should Be
By Arthur Solomon
Glean.info – April 30, 2019
Many lessons should be taught but are not, because they differ from crisis communications norms established decades ago.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.