Daily PR Brief – Tue 05/04/21


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Check out some of today’s best

PR/Comms industry news clips:

 

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NYC Mayor Faces PR Backlash as City Employees Return to Office (PRNEWS – May 3, 2021)

Clarity’s Jon Meakin: ‘We’re not going back—we’re going forward’ (PR Daily – May 4, 2021)

“Begin Simply, Simply Begin”: A Review of PR Technology, Data and Insights (Institute for Public Relations – May 4, 2021)

Why Tesla’s China PR Crisis Is Worth Watching Very Closely (The Motley Fool – May 4, 2021)

Use Goldilocks to Define and Attract Your Ideal Client (Spin Sucks – May 4, 2021)

To Serve the Public Good, PR Pros Can Help Stop Spread of Vaccine Disinformation (PRSay – May 4, 2021)

Weber Shandwick Lands Big Budget Medicare PR Assignment (PRovoke – May 4, 2021)

Employers Getting Ready for the New Normal (Everything PR – May 4, 2021)

Trust Critical to Social Success (CommPro (UK) – May 3, 2021)

Why You Should Join Professional Associations (Axia Public Relations – May 4, 2021)

5 tips for crafting effective outreach emails (Agility PR – May 4, 2021)

Summary Section:

NYC Mayor Faces PR Backlash as City Employees Return to Office
By Sophie Maerowitz
PRNEWS – May 3, 2021
The Mayor faces a communication reckoning around the City’s return-to-work policy. Corporate leaders may face a similar issue soon.

Clarity’s Jon Meakin: ‘We’re not going back—we’re going forward’
By Ted Kitterman
PR Daily – May 4, 2021
Here’s how the president for North America with Clarity PR is setting the tone on looking to the future and creating value in an uncertain landscape.

“Begin Simply, Simply Begin”: A Review of PR Technology, Data and Insights
By Thomas Stoeckle
Institute for Public Relations – May 4, 2021
Those who had or have the pleasure and privilege to work with Mark Weiner – I am one of them as we both serve on the Institute for Public Relations Measurement Commission – or are familiar with his many practical contributions to PR measurement and evaluation over the years, will know his oft-repeated mantra to “begin simply, but simply begin”.

Why Tesla’s China PR Crisis Is Worth Watching Very Closely
By Travis Hoium
The Motley Fool – May 4, 2021
Most of Tesla’s growth is in China, and that makes the current PR challenge there especially troublesome.

Use Goldilocks to Define and Attract Your Ideal Client
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – May 4, 2021
While you don’t want your ideal client to break into your business and try out all your services, you do want to attract the Goldilocks’ of the world.

To Serve the Public Good, PR Pros Can Help Stop Spread of Vaccine Disinformation
By Michael Cherenson
PRSay – May 4, 2021
Amid an epidemic of dangerous disinformation, it’s time for communications professionals to shift from defense to offense so we can beat down the falsehoods that often leave lasting mental imprints on people.

Weber Shandwick Lands Big Budget Medicare PR Assignment
By Diana Marszalek
PRovoke – May 4, 2021
The Centers for Medicare & Medicaid Services has hired Weber Shandwick to promote Medicare’s preventative health benefits.

Employers Getting Ready for the New Normal
By Julio Juarez
Everything PR – May 4, 2021
With projections forecasting that most Americans who wish to be vaccinated against COVID-19 will be able to get their shots by mid-summer, optimism has risen that life and business will return to normal soon afterward. However, with forecasts that more Americans will be working remotely and other studies showing that consumers will be more safety conscious in the future, what can employers do to prepare for the new normal?

Trust Critical to Social Success
By Jill Kurtz
CommPro (UK) – May 3, 2021
To succeed on social, brands must make connections that build trust. Relationship building needs to be the centerpiece of engagement. Social media has never been mass media. Brands that embrace the difference will see the most success.

Why You Should Join Professional Associations
By Jacob McKimm
Axia Public Relations – May 4, 2021
You and your company are missing out on networking opportunities, among other things, if you’re not join professional associations.

5 tips for crafting effective outreach emails
By Domingo Karsten
Agility PR – May 4, 2021
If you’re working online in a sales or marketing role, you’ll need to master the outreach email. A well-executed one can generate leads for your business and help you make professional business connections.

The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.