Daily PR Brief – Tue 05/11/21


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring company

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On ‘SNL,’ Elon Musk Does PR for Elon Musk (PRNEWS – May 10, 2021)

Dealing With A PR Crisis In China (Forbes – May 11, 2021)

PR’s Top Pros Talk: Doug Simon (O’Dwyer’s – May 10, 2021) [VIDEO]

The essential financial watchdogs and referees that comms pros should know (PR Daily – May 10, 2021)

Exploring the Transformative Powers of Artificial Intelligence for Communicators (PRSay – May 10, 2021)

You Can’t Do Your Job If You’re Exhausted and In a Fog (Spin Sucks – May 11, 2021)

6 ways to take advantage of podcasting as a growing PR platform (Agility PR – May 10, 2021)

How To Score A Great Local News Story: 5 PR Tips (Crenshaw Communications – May 10, 2021)

Speed-dating for PRs and journos. What could possibly go wrong? (Influence (UK) – May 11, 2021)

MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team (Sword and the Script – May 11, 2021)

Summary Section:

On ‘SNL,’ Elon Musk Does PR for Elon Musk
By Sophie Maerowitz
PRNEWS – May 10, 2021
Social media has been abuzz (atwitter?) for weeks since “Saturday Night Live” announced tech billionaire Elon Musk’s May 8 hosting gig. So, how did the Tesla and SpaceX exec do, from a PR perspective?

Dealing With A PR Crisis In China
By Michael Golden, President of Brandigo China
Forbes – May 11, 2021
In China, a PR crisis has the potential to quickly escalate due to the influence of social media, growing national pride, cultural sensitivities, as well as a controlled media environment.

PR’s Top Pros Talk: Doug Simon [VIDEO]
By Steve Barnes
O’Dwyer’s – May 10, 2021
After gathering the opinions of a who’s who of PR insiders on the “PR’s Top Pros Talk” video interviews, Doug Simon turns the tables this time around and shares his own take on the growing demand for satellite media tours.

The essential financial watchdogs and referees that comms pros should know
By Matt Ragas & Ron Culp
PR Daily – May 10, 2021
As you consider how to communicate compliance and good governance, as well as signal investments in areas like ESG, make sure you know all the major organizations that set the rules.

Exploring the Transformative Powers of Artificial Intelligence for Communicators
By John Elsasser
PRSay – May 10, 2021
On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay, is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications. Ahead of the June 9 event, he spoke with PRsay about common misperceptions and the benefits of artificial intelligence to communicators.

You Can’t Do Your Job If You’re Exhausted and In a Fog
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – May 11, 2021
If you are bone tired, the kind of exhaustion that leaves you feeling like you’re in a fog, you’re not alone! Here is what you can do about it.

6 ways to take advantage of podcasting as a growing PR platform
By Dan Martin
Agility PR – May 10, 2021
Podcasting is one of the platforms that a brand can use to tell its story. Every business that wants to attract a vast audience must take advantage of this fast-growing platform. This blog looks at some of the ways you can exploit podcasting to improve your business public relations.

How To Score A Great Local News Story: 5 PR Tips
By Ilana Weinberger
Crenshaw Communications – May 10, 2021
Good PR pros know how to pitch the right audience for their story. What are some ways to secure that local news story?

Speed-dating for PRs and journos. What could possibly go wrong?
By Lee Simpson, Account Director at Fourth Day PR
Influence (UK) – May 11, 2021
I merrily signed up to Vuelio’s speed-dating event last week, where PRs would be randomly matched to a journo and then locked in a Zoom breakout room together for 15 minutes for a ‘date’, before moving on to the next victim.

MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team
By Frank Strong
Sword and the Script – May 11, 2021
Marketing and PR require considerable time to educate leaders that aren’t digitally savvy executives; if we can keep our frustrations in check the payoff promises big returns.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.