Daily PR Brief – Tue 05/14/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring services

Reddit 101 for PR pros (Muck Rack Blog – May 13, 2019)

Why are more people going the solo consultant route? (Communications Conversations – May 14, 2019)

Empathy Is No Longer A ‘Soft’ Skill For Leaders (Forbes – May 14, 2019)

10 journalist responses that offer lessons for PR pros (Ragan – May 13, 2019)

The Overservicing and Overselling Conundrum (Spin Sucks – May 14, 2019)

Time to Double Down on PR Ethics (Glean.info – May 13, 2019)

Lights, Camera, Action: How Video Can Boost Your Inbound PR Strategy (Iliyana Stareva Blog – May 14, 2019)

Meet the Media – Carrie Sisto (Landis Communications INC. – May 13, 2019)

6 PR Lessons from Game of Thrones (*Spoiler Alerts*) (Business 2 Community – May 14, 2019)

How an Esteemed Media Trainer Preps Clients For the Big Interview (PR News – May 14, 2019)

Summary Section:

Reddit 101 for PR pros
By Emma Haddad
Muck Rack Blog – May 13, 2019
Reddit is a goldmine for PR professionals, and if you’re not paying attention now, you should be.  Here’s why.

Why are more people going the solo consultant route?
By Arik Hanson, Principal of ACH Communications
Communications Conversations – May 14, 2019
According to a recent Freshbooks survey, I say it’s all about control. That was the number-one factor among those who have chosen to go the solo route.

Empathy Is No Longer A ‘Soft’ Skill For Leaders
By Joe Deobald, Founder and Creative Lead at Full Frame Marketing
Forbes – May 14, 2019
Empathetic leaders are able to put themselves in the position of employees, peers and customers and to connect at a level that can help them understand motivations and desires.

10 journalist responses that offer lessons for PR pros
By Domenica D’Ottavio
Ragan – May 13, 2019
In 2018, our team recorded every single reply we received from a writer in response to a pitch. In an internal study, we analyzed over 300 of these responses from that year. Here are 10 things we learned from this analysis.

The Overservicing and Overselling Conundrum
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – May 14, 2019
It doesn’t matter how clear your proposal is, you’ll have those who have incorrect expectations. And that leads to two issues: overservicing or overselling.

Time to Double Down on PR Ethics
By William Comcowich
Glean.info – May 13, 2019
Communications professionals can decrease the chances of a PR crisis by following high ethical standards and urging their organization to embrace strict business ethics across the board.

Lights, Camera, Action: How Video Can Boost Your Inbound PR Strategy
By Iliyana Stareva
Iliyana Stareva Blog – May 14, 2019
We live in an era of information and content overload. We’re busy people and we don’t have time. Video can help your brand stand out. Here’s how to do it.

Meet the Media – Carrie Sisto
Landis Communications INC. – May 13, 2019
Carrie Sisto is an editor at Hoodline, which aims to create informative, high-quality, and engaging content from a local perspective.

6 PR Lessons from Game of Thrones (*Spoiler Alerts*)
By Jennifer Tolkachev
Business 2 Community – May 14, 2019
If you ever wonder whether PR can give your company a boost, here are six reasons why you’ve GoT to have PR, with a little help from our friends in the Seven Kingdoms.

How an Esteemed Media Trainer Preps Clients For the Big Interview
By Justin Joffe
PR News – May 14, 2019
When it comes to prepping their clients for that big primetime on-camera interview, many communicators must outsource their media training to an expert.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.