Daily PR Brief – Tue 05/28/19


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Check out some of today’s best

PR/Comms industry news clips:

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Dressing for Success in the PR World (culpwrit – May 28, 2019)

Stop ‘Giving Back’ And Start Investing (Forbes – May 28, 2019)

PR Council Will Require Members To Pay Interns At Least Minimum Wage (The Holmes Report – May 27, 2019)

Claudine Moore; Digiday’s Brian Morrissey (Ep. 162) (The Echo Chamber podcast | Holmes Report – May 27, 2019) [PODCAST]

A Day in the Life of a Chief Communications Officer (PR News – May 27, 2019)

PR Career Paths: What skills are most in demand for PR grads? (Meltwater Blog – May 28, 2019)

PR Strategy: How to Make Journalists Happy (Marx Communications – May 27, 2019)

The Secret to Successfully Following-up PR Pitches to Journalists and Bloggers (Glean.info – May 28, 2019)

Pull Audiences With Human Stories (Iliyana Stareva Blog – May 28, 2019)

Professional communicators need to get to grips with AI (Stephen Waddington – May 26, 2019)

Can you run a B2B PR campaign on just news? (Neo PR – May 28, 2019)

PR Trends to look out for in 2019 (Entrepreneur – May 27, 2019)

Summary Section:

Dressing for Success in the PR World
culpwrit – May 28, 2019
Amidst the fast-paced and ever-changing world of public relations, establishing a consistent style can be a bit stressful.

Stop ‘Giving Back’ And Start Investing
By David Fouse, Partner and Lead Strategist, The Pinkston Group
Forbes – May 28, 2019
If corporate leaders want these opportunities to create a real, lasting corporate culture and have real employee impact, they have to begin to approach volunteering not as a guilt-based philosophy, but as a way of investing.

PR Council Will Require Members To Pay Interns At Least Minimum Wage
By Diana Marszalek
The Holmes Report – May 27, 2019
The goal is making internships feasible for students who can’t afford to forgo a paycheck.

Claudine Moore; Digiday’s Brian Morrissey (Ep. 162) [PODCAST]
The Echo Chamber podcast | Holmes Report – May 27, 2019
Claudine Moore joins the Echo Chamber to discuss her work in Africa, and the continuing diversity & inclusion challenges faced by the PR industry. Moore is followed by Digiday editor-in-chief Brian Morrissey.

A Day in the Life of a Chief Communications Officer
By Rich Thomaselli
PR News – May 27, 2019
There’s something to be said for structure, for generally knowing what the day is going to be bring and what is expected from you at work. But is there any kind of typical day for a chief communications officer?

PR Career Paths: What skills are most in demand for PR grads?
By Michelle Garrett
Meltwater Blog – May 28, 2019
It’s important to remember that public relations job descriptions today barely resemble those of previous years. How are the changes? What skills do today’s PR job seekers need to have to stand out from the pack and succeed?

PR Strategy: How to Make Journalists Happy
By Wendy Marx, President of Marx Communications
Marx Communications – May 27, 2019
Want to know how to make journalists happy — create a PR strategy that meets their needs! Learn how to do just that as we look at the latest studies!

The Secret to Successfully Following-up PR Pitches to Journalists and Bloggers
By William Comcowich
Glean.info – May 28, 2019
Following-up properly after sending pitches to journalists, bloggers and other influencers is one of the most vital PR skills. There are do’s and don’ts for successful follow-ups.

Pull Audiences With Human Stories
By Mike Sergeant
Iliyana Stareva Blog – May 28, 2019
Here’s a good approach to PR: Use the human lens. Tell powerful stories. Draw reporters and audiences in, rather than pushing stuff out.

Professional communicators need to get to grips with AI
By Stephen Waddington, UK Managing Director, Metia
Stephen Waddington – May 26, 2019
A new report highlights an artificial intelligence (AI) knowledge gap in public relations. The CIPR is helping its members plug the gap.

Can you run a B2B PR campaign on just news?
By Rhea Cairns
Neo PR – May 28, 2019
In this blog post, Rhea explains why you can’t run a B2B PR campaign on just news and why a successful campaign must be underpinned by thought leadership.

PR Trends to look out for in 2019
By Reva Malhotra
Entrepreneur – May 27, 2019
PR trends much like fashion or technology are never static and are always changing at a rapid speed.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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