Daily PR Brief – Tue 05/02/17


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Hello! Here are some of today’s best PR clips:

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Five Tips For Injecting Creativity Into Your PR Strategy (Forbes – May 2, 2017)
Infographic: Writing excellence nets bigger bucks (Ragan – May 2, 2017) [Infographic]
Cool Tools for the Curious PR Pro – Flatiron Communications LLC (Flatiron Communications – May 2, 2017)
Global Fast Movers Rankings (The Holmes Report – May 2, 2017)
How to Structure Your Press Release for Effective Storytelling (PR News – May 2, 2017)
A New War Wages in PR: Management Consulting Firms Are Creeping Onto Our Turf—Are You Ready? (Bulldog Reporter – May 2, 2017)
Social Media and PR – Go Together Like Peanut Butter & Jelly (Cision – May 2, 2017)
Why Effective Communications Skills Matter in Business, Life and Healthcare (SHIFT Communications – May 2, 2017)
PR Insights from Reverse Engineering a New York Times Corporate Feature (Ishmael’s Corner – The Hoffman Agency – May 2, 2017)
4 in 10 Companies Are Looking for New PR Agencies—and Word of Mouth is Their Primary Resource (Bulldog Reporter – May 2, 2017)
Converse hires Tesla alum Khobi Brooklyn as global comms head (PR Week – May 2, 2017)

Summary Section:

Five Tips For Injecting Creativity Into Your PR Strategy
By Leta Soza – Director of PR Engineering, AirPR
Forbes – May 2, 2017
Ensure that creativity is always a part of your PR equation with these five tools and tips.

Infographic: Writing excellence nets bigger bucks [Infographic]
By Robby Brumberg
Ragan – May 2, 2017
Writing is a bankable skill that can help you command more cash—no matter what industry you’re in. When it comes to writing, you get what you pay for. Luckily for writers, it appears compensation is also commensurate with capability. Read the infographic to learn more—and to gather ammunition for asking your boss about that raise.

Cool Tools for the Curious PR Pro – Flatiron Communications LLC
By Peter Himler
Flatiron Communications – May 2, 2017
Enterprising PR professionals — a phrase I hope is not an oxymoron — might consider all the new apps and desktop tools available to them today. And trust me, there are plenty.

Global Fast Movers Rankings
The Holmes Report – May 2, 2017
Who are the fastest-growing PR firms across the world, and in each geographic region? Our 2017 Global Agency Rankings reveal all.

How to Structure Your Press Release for Effective Storytelling
By Jerry Ascierto
PR News – May 2, 2017
More than 5,000 press releases are issued each day, and reporters get roughly 100 pitches daily via email. So, how can you stand out?

A New War Wages in PR: Management Consulting Firms Are Creeping Onto Our Turf—Are You Ready?
By Michael Shmarak, Principal/President, Sidney Maxwell Public Relations
Bulldog Reporter – May 2, 2017
Increasingly, management consulting firms (e.g., Accenture, Deloitte, KPMG) are stepping into PR’s field of play as the intersection of digital and creative gets closer together. So how can PR fight back—and even gain some market share from the consulting firms?

Social Media and PR – Go Together Like Peanut Butter & Jelly
By Christina Daves
Cision – May 2, 2017
Some people like just peanut butter on their sandwich and some people like just jelly; but when you put them together, that’s where the magic happens. It’s the same thing with social media and PR. Use just one, you’ll get decent results but use them together, with a strategy, you will explode your visibility.

Why Effective Communications Skills Matter in Business, Life and Healthcare
By Katie McGraw-Paul
SHIFT Communications – May 2, 2017
We often skip over one or more of the critical elements of effective communications. Here’s a quick refresher from our healthcare lead!

PR Insights from Reverse Engineering a New York Times Corporate Feature
Ishmael’s Corner – The Hoffman Agency – May 2, 2017
Three types of content drive the storytelling in the New York Times feature on Slack: failure, anecdotes and sausage making. reverse-engineered the 1,500+ word New York Times corporate feature on Slack (not a client) by Katie Benner.

4 in 10 Companies Are Looking for New PR Agencies—and Word of Mouth is Their Primary Resource
By Richard Carufel
Bulldog Reporter – May 2, 2017
A new survey of corporate communications, marketing and industry leaders reveals that 76% rely on word of mouth recommendations from their peers to find PR and other communications agencies.

Converse hires Tesla alum Khobi Brooklyn as global comms head
By Diana Bradley
PR Week – May 2, 2017
Shoe brand Converse has hired former Tesla global comms head Khobi Brooklyn as VP of global communications, the company said Monday. Brooklyn will step into the role on May 8 and report to Converse President and CEO Davide Grasso.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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