Daily PR Brief – Tue 06/04/19


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Check out some of today’s best

PR/Comms industry news clips:

PR and social media: Trust me, I’m an authentic brand! (Neo PR (UK) – June 4, 2019)

“Measurement and evaluation to remain a challenge and focus for PR/Communications,” practitioners says: PR2025 Delphi study (Institute for Public Relations – June 3, 2019)

Why It’s Good Business To Support The Arts (Forbes – June 4, 2019)

How communicators can benefit from their workplace blunders (Ragan – June 4, 2019)

PRCA’s First International Event To Focus On PR Across Borders (The Holmes Report – June 4, 2019)

4 Steps to Crisis-Proof Your Clients (PR News – June 4, 2019)

The Integral Role of Ethics in Investor Relations (Public Relations Society of America – June 4, 2019)

Has Media Time Peaked? (O’Dwyer’s – June 3, 2019)

Tips on pitching the media, part two (HMA Public Relations – June 4, 2019)

The Future Press Release: Amazon’s Secret Tool for Innovation (Glean.info – June 4, 2019)

Summary Section:

PR and social media: Trust me, I’m an authentic brand!
By Hattie Thompson
Neo PR (UK) – June 4, 2019
In this blog, Hattie explains how a combination of a winning social media strategy, backed with compelling thought leadership content in a B2B PR campaign that makes the reader want to find out more, will help any organisation create an honest relationship with their customers and gain that all-important trust.

“Measurement and evaluation to remain a challenge and focus for PR/Communications,” practitioners says: PR2025 Delphi study
By Ana Adi
Institute for Public Relations – June 3, 2019
The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research led strategic insight function” within their organization in the near future.

Why It’s Good Business To Support The Arts
By Henry Kurkowski, CEO and co-founder of One WiFi
Forbes – June 4, 2019
Businesses that support local arts and cultural organizations can add value to their corporate brand and their bottom line.

How communicators can benefit from their workplace blunders
By Robby Brumberg
Ragan – June 4, 2019
Embrace the stink, learn from it, and use the opportunity to create cleanliness out of chaos.

PRCA’s First International Event To Focus On PR Across Borders
By Maja Pawinska Sims
The Holmes Report – June 4, 2019
The new conference includes sessions on diversity, cross-cultural communications, global brand measurement and Brexit.

4 Steps to Crisis-Proof Your Clients
By Caitlin Kelly
PR News – June 4, 2019
In an age when bad news and missteps become public and go viral at the speed of social media, it is absolutely essential to have a concrete crisis prevention and response plan in place. Here are four tried-and-true steps to keep your clients’ reputations safe.

The Integral Role of Ethics in Investor Relations
By Tim O’Brien, APR
Public Relations Society of America – June 4, 2019
A few months ago, I read something from a PR professional that revealed a certain amount of confusion over the matter of investor relations (IR) and ethics.

Has Media Time Peaked?
By Jon Gingerich
O’Dwyer’s – June 3, 2019
The total amount of time Americans spend with media may have plateaued, according to a recent report by digital market research company eMarketer.

Tips on pitching the media, part two
By Alison Bailin
HMA Public Relations – June 4, 2019
Here are a few additional tips to help PR folks build better relationships and develop new ones with media.

The Future Press Release: Amazon’s Secret Tool for Innovation
By William Comcowich
Glean.info – June 4, 2019
Can a press release stimulate product innovation? Former Amazon executives say the ecommerce giant uses press releases for inspiration and innovation.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.