Daily PR Brief – Tue 06/16/20


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring services

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What comms solutions providers can offer during this crisis (PR Daily – June 16, 2020)

It’s Time for a Communication Reset (PR News – June 16, 2020)

Wendy’s Twitter Silence on Brooks Speaks Volumes (PR News – June 15, 2020)

Tim Sutton To Receive 2020 Individual Achievement SABRE Award (PRovoke – June 16, 2020)

No news is… bad news: Consumers won’t buy from uncommunicative brands during COVID (Agility PR – June 16, 2020)

Litigation PR and Media Coverage (CommPro (UK) – June 16, 2020)

Five New Skills Needed To Succeed In An Agency (Forbes – June 16, 2020)

Dealing With Tricky Customer Service Situations: 16 Useful Tips (Forbes – June 15, 2020)

The Gulf’s PR industry has a diversity problem – here’s how to fix it (Influence (UK) – June 11, 2020)

It’s Time for Communicators to Lead the Change (O’Dwyer’s – June 16, 2020)

Summary Section:

What comms solutions providers can offer during this crisis
By Ted Kitterman
PR Daily – June 16, 2020
Comms tech, agencies and vendors share how their unique services and products can deliver success during this historic pandemic. What tools and services are helpful during this crisis?

It’s Time for a Communication Reset
By Stephen Bonsignore
PR News – June 16, 2020
Those helming brands in this environment face the most critical challenge of their careers – as they attempt to navigate from a business and a brand reputation perspective.

Wendy’s Twitter Silence on Brooks Speaks Volumes
By Nicole Schuman
PR News – June 15, 2020
When a brand gets caught in the middle of a crisis, what IS the proper response?

Tim Sutton To Receive 2020 Individual Achievement SABRE Award
By Arun Sudhaman
PRovoke – June 16, 2020
Former Weber Shandwick EMEA/AP chairman Tim Sutton will be honoured at the EMEA SABRE Awards on 30 June.

No news is… bad news: Consumers won’t buy from uncommunicative brands during COVID
By Richard Carufel
Agility PR – June 16, 2020
New research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating.

Litigation PR and Media Coverage
By Ronn Torossian, CEO of 5WPR
CommPro (UK) – June 16, 2020
Given the lightning speed of the news cycle, as well as the amount of social media use around the world, whenever any type of allegation is made public, the media and the public itself tend to cast the parties involved in a lawsuit in terms of villain versus a victim.

Five New Skills Needed To Succeed In An Agency
By Sarah Bird, CEO at Moz
Forbes – June 16, 2020
Despite marketers’ famous ability to roll with the punches, this year has proven just how much agencies and teams need to embrace new skills and retrain old ones.

Dealing With Tricky Customer Service Situations: 16 Useful Tips
By Forbes Communications Council
Forbes – June 15, 2020
Members share their tips for properly handling difficult or sensitive customer service situations.

The Gulf’s PR industry has a diversity problem – here’s how to fix it
By Alex Malouf
Influence (UK) – June 11, 2020
Only 22 of the 58 people on PR Week’s 2020 Middle East Power List are ethnically from the region. We’ve got to get more Arab talent into the industry if we’re going to reflect the audiences we engage with.

It’s Time for Communicators to Lead the Change
By LaTricia Harper Woods and Ben Finzel
O’Dwyer’s – June 16, 2020
As we all reel from the twin shocks of a continuing global pandemic and the murders of Ahmaud Arbery, Breonna Taylor, George Floyd and so many others, many of our institutions, corporations and organizations are vowing to do better and to be better.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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