Daily PR Brief – Tue 06/23/20


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Check out some of today’s best

PR/Comms industry news clips:

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A Deep Dive Into Owned Media In a PESO Model Program (Spin Sucks – June 23, 2020)

88% of PR Pros See Industry Rebounding After Pandemic (PR News – June 22, 2020)

Communicating Post-PR Crisis (5W Public Relations – June 22, 2020)

PR pulse: How genuine is American support for racial justice? (Agility PR – June 22, 2020)

Why aren’t we talking more about expectations and the current remote working situation? (Communications Conversations by Arik Hanson – June 23, 2020)

Here’s How You Can Channel Your Anxious Energy And Become A Better Version Of You (Forbes Agency Council – June 23, 2020)

The (Unexpected) Joys of Client Billing (O’Dwyer’s – June 23, 2020)

Is the pandemic the death knell of the brick-and-mortar agency? (PR Daily – June 23, 2020)

Curtis Sparrer On Sustaining An Agency Amid Shutdowns (PRovoke – June 23, 2020) [PODCAST]

5 Things I’ve Learned Through My Journey As An Ally (RBB Communications – June 22, 2020)

Summary Section:

A Deep Dive Into Owned Media In a PESO Model Program
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – June 23, 2020
In the forthcoming weeks, we’ll look at how the media types strategically build into a PESO Model. Gini Dietrich starts you out with owned media.

88% of PR Pros See Industry Rebounding After Pandemic
By Seth Arenstein
PR News – June 22, 2020
There may also be new, interesting reasons driving the frequency of internal, from sharing stories to helping create a more consistent connection.

Communicating Post-PR Crisis
5W Public Relations – June 22, 2020
Once the crisis is over and done with, everyone’s in a rush to return to normal and put the stress of the situation behind them. However, that is the perfect time that these people should be working a little bit more so that they can restore the organization’s public image and strengthen its reputation with the public.

PR pulse: How genuine is American support for racial justice?
By Richard Carufel
Agility PR – June 22, 2020
An overwhelming majority of Americans indicate they are sympathetic to the cause of the nationwide protests via a variety of polls. But is that support a sign of genuine commitment—or is it more like lip service?

Why aren’t we talking more about expectations and the current remote working situation?
By Arik Hanson, Principal of ACH Communications
Communications Conversations by Arik Hanson – June 23, 2020
All the media reports and articles are ignoring the bigger issue right now: how companies have not altered employee performance expectations AT ALL during the pandemic as many of us adapt to a new, remote working environment.

Here’s How You Can Channel Your Anxious Energy And Become A Better Version Of You
By David Folwell, Founder of Staffing Referrals
Forbes Agency Council – June 23, 2020
In this article, I’ll explain my approach to using the energy created by my anxiety to create new opportunities. And I’ll share a few specific tactics that might help you turn your anxiety into what I like to call the “anxiety opportunity” to tackle new challenges.

The (Unexpected) Joys of Client Billing
By Allan Ripp
O’Dwyer’s – June 23, 2020
I’m no diarist. I’ve never kept a journal or a scrapbook, nor even a day planner. Let others have their social calendar. But every month, with meticulous detail, I compile a jam-packed summary of everything I’ve done over the past 30 days, not for personal reflection but to present to clients of my press relations practice when submitting an invoice.

Is the pandemic the death knell of the brick-and-mortar agency?
By Neil Alumkal
PR Daily – June 23, 2020
The COVID-19 crisis is going to change how business is done—but how profound will the changes be? One pro argues it’s time to change the office floorplan for good.

Curtis Sparrer On Sustaining An Agency Amid Shutdowns [PODCAST]
PRovoke – June 23, 2020
Bospar principal Curtis Sparrer joins the PRovoke podcast to talk about how its virtual agency model has helped it thrive through the Covid-19 crisis.

5 Things I’ve Learned Through My Journey As An Ally
By Andrea Hurtado
RBB Communications – June 22, 2020
The ally model of social justice is a philosophical approach that is congruent with social work’s values and emphasis on social justice and human rights. Using concepts from multiple identities and social justice, it directs those with privilege to act on behalf of those without privilege who belong to a different social group.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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