Daily PR Brief – Tue 06/27/17


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Hello! Here are some of today’s best PR clips:

Where Should Social Media Live in Your Organization? (PR News – June 26, 2017)
Which PR agencies stormed Cannes? View PRWeek’s Cannes Lions 2017 medal table (PR Week – June 27, 2017)
Three Strategies To Integrate Philanthropy Into Your Corporate Culture (Forbes – June 27, 2017)
PR Crisis Manager Needs ‘Court Vision’ (O’Dwyer’s – June 27, 2017)
4 free or cheap PR tools nonprofit pros should get to know (PR Daily – June 27, 2017)
PR tools for better SEO, content and design (Ragan – June 26, 2017)
‘Suspected cyber attack’ hits WPP companies (PR Week – June 27, 2017)
Measuring the Impact of PR on Consumer Brand Perception (Institute for Public Relations – June 27, 2017)
PR Crisis Comms in Action: Top 7 Social Media Fires of 2017 (So Far) (Meltwater Blog – June 27, 2017)
How effectively do you measure reach? (PR Daily – June 27, 2017)
How to Be Prepared for a Fake News Onslaught (Spin Sucks – June 27, 2017)
Your brand, your employees and their social media (HR Dive – June 27, 2017)

Summary Section:

Where Should Social Media Live in Your Organization?
By Kristina Libby
PR News – June 26, 2017
There’s no such thing as a one-size-fits-all approach—social media’s organizational location should be a direct reflection of a business’s core priorities.

Which PR agencies stormed Cannes? View PRWeek’s Cannes Lions 2017 medal table
PR Week – June 27, 2017
Ketchum has confirmed its status as the top-performing PR agency at Cannes Lions 2017, according to a ‘medals table’ compiled by PRWeek.

Three Strategies To Integrate Philanthropy Into Your Corporate Culture
By Raoul Davis, Partner at Ascendant Group
Forbes – June 27, 2017
If you want to make philanthropy part of your culture, institutionalize it. The new cry is for companies to conduct business with a conscience. The “business as usual” method is no longer acceptable; businesses are expected to give back to their communities.

PR Crisis Manager Needs ‘Court Vision’
By Steve Barnes
O’Dwyer’s – June 27, 2017
Every company, large or small, needs to have a communications plan in place to deal with a crisis, writes James Haggerty in his engaging new book, Chief Crisis Officer.

4 free or cheap PR tools nonprofit pros should get to know
By Justine Figueroa
PR Daily – June 27, 2017
Your small budget doesn’t have to get in the way of your big plans. With the help of these tools, nonprofit PR professionals can give their charities, foundations, universities and hospitals just the boost they need.

PR tools for better SEO, content and design
By Wendy Marx
Ragan – June 26, 2017
The author provides a collection of resources that can help you build better landing pages, boost your Google ranking and create sparkling copy.

‘Suspected cyber attack’ hits WPP companies
By Sam Burne James
PR Week – June 27, 2017
The parent company of Ogilvy, Cohn & Wolfe, H+K and others confirmed on Twitter at just after 3pm UK time that the suspected attack was affecting “several WPP companies”, and said it was “taking appropriate measures” and would provide updates.

Measuring the Impact of PR on Consumer Brand Perception
By Jenna Seter
Institute for Public Relations – June 27, 2017
Social media in particular allows for content to circulate quickly and consistently. Perhaps most significantly, news stories can travel at a more rapid rate than ever before, putting companies at constant risk of weakening their brand image in the eyes of consumers.

PR Crisis Comms in Action: Top 7 Social Media Fires of 2017 (So Far)
By Meltwater
Meltwater Blog – June 27, 2017
It’s only June, but if you check Twitter, you know that there have already been a few social media fires. Here we rank seven of the brand fails that made an impression.

How effectively do you measure reach?
By Katie Paine
PR Daily – June 27, 2017
The number of people who see (or who might have seen) your message is irrelevant when it comes to gauging PR success.

How to Be Prepared for a Fake News Onslaught
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – June 27, 2017
In a world of #alternativefacts and fake news, every organization needs to be prepared for fake news. Just when you think it won’t happen to you, it will.

Your brand, your employees and their social media
By Riia O’Donnell
HR Dive – June 27, 2017
Employees that post questionable content, even when it isn’t work related, can reflect poorly on the business. Do you have a social media policy in place? Perhaps more importantly, do you enforce it?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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