Daily PR Brief – Tue 07/02/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring company

5 seriously easy ways to build stronger relationships with journalists (Muck Rack Blog – July 2, 2019)

PR Writer’s Code of Conduct, The Time Has Come (O’Dwyer’s – July 2, 2019)

10 Ways Agencies Can Ensure Optimal Workflow During Vacation Season (Forbes – July 1, 2019)

Words and phrases PR spokespeople should avoid (PR Daily – July 2, 2019)

Asad Dhunna on diversity and inclusion in PR (Ep. 174) (The Echo Chamber podcast | Holmes Report – July 1, 2019)

How to Activate Customers to Become Part of a Social Movement (PR News – July 1, 2019)

The End of Linear Storytelling: The #Thumbstopping Story of Our Digital Future Or Trading Catharsis for Engagement (Institute for Public Relations – July 1, 2019)

Celebrate Your Independence from Self-Doubt (Spin Sucks – July 1, 2019)

PR Pros Must Tap Emotional Intelligence to Create Unique, Memorable and Compelling Messages (Business 2 Community – July 2, 2019)

A Salute To Independent PR Firms (Crenshaw Communications – July 2, 2019)

Summary Section:

5 seriously easy ways to build stronger relationships with journalists
By Bill Byrne, Managing Director of Remedy Public Relations
Muck Rack Blog – July 2, 2019
In part one of this series, I tried to give a glimpse behind the curtain and explain to our journalist friends why PR people act the way they do. In this piece, I’ll elaborate on proven ways we can help build and maintain affinity with our counterparts in the media. This pertains as much to agencies as it does internal marketing and brand managers.

PR Writer’s Code of Conduct, The Time Has Come
By Don Bates
O’Dwyer’s – July 2, 2019
Every profession needs codes of conduct to help ensure the credible performance of its members. The public relations profession has several codes aimed at building and sustaining positive behavior (four are listed below), but none of them addresses how practitioners must write for PR and related business purposes.

10 Ways Agencies Can Ensure Optimal Workflow During Vacation Season
By Forbes Agency Council
Forbes – July 1, 2019
Members of Forbes Agency Council offer strategies for managing workflow and productivity during the short-staffed summer vacation season.

Words and phrases PR spokespeople should avoid
By Adam Fisher
PR Daily – July 2, 2019
Filler words, misused modifiers and meaningless jargon can ruin your chance to speak directly to your audience. Make sure your vocabulary is free of these media relations stumbling blocks.

Asad Dhunna on diversity and inclusion in PR (Ep. 174)
The Echo Chamber podcast | Holmes Report – July 1, 2019
Last year, former Weber Shandwick associate director Asad Dhunna founded The Unmistakables, a marcomms agency made up of minorities, with the aim of helping businesses understand minorities and create campaigns that are more representative of society.

How to Activate Customers to Become Part of a Social Movement
By Nicole Schuman
PR News – July 1, 2019
Coca-Cola and PepsiCo recognized the opportunity to become part of a greener beverage movement and hopes to bring consumers along.

The End of Linear Storytelling: The #Thumbstopping Story of Our Digital Future Or Trading Catharsis for Engagement
By Ethan McCarty
Institute for Public Relations – July 1, 2019
Along with juggling the daily chaos of our company’s comms channels, our executives’ egos and our teams’ pursuit of the proverbial ‘seat at the table,’ Communications professionals often double as the company storyteller, a key function of our work.

Celebrate Your Independence from Self-Doubt
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – July 1, 2019
All professionals struggle with self-doubt. These seven rules will help you overcome self-doubt and refocus on your personal and professional success.

PR Pros Must Tap Emotional Intelligence to Create Unique, Memorable and Compelling Messages
By Robin Rectenwald
Business 2 Community – July 2, 2019
In a recent blog post, we touched on how customers choose a brand based on what it represents or how it makes them feel. This is worth a deeper discussion, as “emotional intelligence” is the latest public relations industry buzzword.

A Salute To Independent PR Firms
By Dorothy Crenshaw
Crenshaw Communications – July 2, 2019
PR firms tout their “independent” status. But what does independence really signify? An agency that’s privately held can offer tangible benefits for clients and staff.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.