Daily PR Brief – Tue 07/09/19


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Check out some of today’s best

PR/Comms industry news clips:

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Profits with a Purpose: The Importance of Corporate Vision and Values (Institute for Public Relations – July 9, 2019)

Creating Powerful Co-Marketing Opportunities In Your PR Agency’s Network (Forbes – July 9, 2019)

3 keys to optimizing your personal brand as a PR pro (Muck Rack Blog – July 8, 2019)

Why PR is the Right Strategy in an Economic Downturn (O’Dwyer’s – July 9, 2019)

How earned media’s value is shifting (PR Daily – July 9, 2019)

Study: 40% Of Execs Don’t Think PR Delivers Good Value (The Holmes Report – July 9, 2019)

Press Releases Aren’t Dead. Here’s When They Still Make Sense (PR News – July 9, 2019)

PR Masters Series Podcast, Episode #8 – Bob Pearson (CommPro – July 8, 2019) [PODCAST]

7 Tips to Manage Summer Vacations of Communications Teams (Glean.info – July 8, 2019)

Summary Section:

Profits with a Purpose: The Importance of Corporate Vision and Values
By Dr. Roger Hayes
Institute for Public Relations – July 9, 2019
Culture eats strategy for breakfast and a strong sustainable culture is built on listening to those on the front line-the employees who are looking after the customers. Many companies are now adopting a more ethical kind of capitalism where profit is not the only motive, if you like a more inclusive kind of capitalism.

Creating Powerful Co-Marketing Opportunities In Your PR Agency’s Network
By Nicole Rodrigues, CEO and founder of NRPR Group
Forbes – July 9, 2019
If done correctly, an agency and its clients should all be partners, helping one another to achieve success.

3 keys to optimizing your personal brand as a PR pro
By Neil Patel
Muck Rack Blog – July 8, 2019
Ronan Farrow was already a respected journalist for years. But a single story helped shoot him to the top, where he’s now the go-to investigative reporter tackling abuses of power. Inadvertently, he’s also the perfect example of how PR professionals themselves can use personal branding to become synonymous with the space they work. Here are three lessons you can take away and apply in your own life.

Why PR is the Right Strategy in an Economic Downturn
By Julie Freeman
O’Dwyer’s – July 9, 2019
Those of us in the travel PR industry are poised to respond to another potential downturn.

How earned media’s value is shifting
By Edward Kim, Founder, Simple Reach
PR Daily – July 9, 2019
The changes that have rocked traditional media have caused some to reevaluate the importance of earned media placements. Here’s why you shouldn’t abandon the tactic.

Study: 40% Of Execs Don’t Think PR Delivers Good Value
By Maja Pawinska Sims
The Holmes Report – July 9, 2019
A new report finds there is still poor understanding of PR among business leaders, with 20% not knowing what ‘PR’ stands for.

Press Releases Aren’t Dead. Here’s When They Still Make Sense
By Anthony Paonita
PR News – July 9, 2019
Press releases: They may be quaint. Some even say they’re obsolete, done in by technology and Twitter. Don’t believe the naysayers.

PR Masters Series Podcast, Episode #8 – Bob Pearson [PODCAST]
CommPro – July 8, 2019
Bob Pearson, Strategic Advisor, W2O Group. Bob played a key role in building the 800-person firm, W2O Group, which is centered on algorithms, machine-learning and innovative media models that lead to insights-driven marketing communications campaigns.

7 Tips to Manage Summer Vacations of Communications Teams
By William Comcowich
Glean.info – July 8, 2019
Like most others, communications professionals look forward to summer vacations. Unfortunately, vacation time produces additional stresses for the remaining staff. Covering the assignments of those on vacation can be problematic for both management and staff.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.