Daily PR Brief – Tue 07/14/20


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring reports

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Editing Walkthrough: Rewriting Pitches With the Reporter in Mind (PR News – July 14, 2020)

During a Global Pandemic, Healthcare PR Takes Center Stage (Landis PR – July 13, 2020)

The Museum of Public Relations: After 25 Years It’s Still Evolving (PR News – July 13, 2020)

Campaign Optimization Is Every CMO’s Wish (Everything PR – July 13, 2020)

The tale of the angry Aussie minister – what not to do in a media interview (Babel – July 14, 2020)

Tech Tools Every PR Professional Needs To Succeed (Crenshaw Communications – July 14, 2020)

MarCom In The New Decade: The Media And Beyond (Forbes Agency Council – July 14, 2020)

Why and how to become a chartered PR practitioner (Influence (UK) – July 14, 2020)

How declining attention spans impact your social media (Muck Rack – July 14, 2020)

Simple communications are crucial now—and always (PR Daily – July 13, 2020)

PRSA Cancels In-Person Annual Conference (O’Dwyer’s – July 13, 2020)

Summary Section:

Editing Walkthrough: Rewriting Pitches With the Reporter in Mind
By Sophie Maerowitz
PR News – July 14, 2020
PRNews reporter Sophie Maerowitz deconstructs, edits and rewrites two recent pitches.

During a Global Pandemic, Healthcare PR Takes Center Stage
By Brianne Miller
Landis PR – July 13, 2020
Together with our PRGN partners, we’ve written a short guide to mastering PR in the healthcare sector. This free, downloadable white paper covers some of the basics.

The Museum of Public Relations: After 25 Years It’s Still Evolving
By Jared Meade
PR News – July 13, 2020
The idea for the Museum of Public Relations began by happenstance. In 1985, PR pro Shelley Spector and her husband, Barry, met Edward Bernays. They interviewed the 94-year-old father of PR on camera several times a year throughout the last 10 years of his life. The product was dozens of hours of footage. After Bernays’s death in 1995, the Spectors were offered the opportunity to collect his records and personal items that the Library of Congress had not archived. The rest, as they say, is history.

Campaign Optimization Is Every CMO’s Wish
By Ronn Torossian
Everything PR – July 13, 2020
Maximizing every asset available to get the most out of a marketing or digital PR campaign is the wish for all CMOs. The reality is that not every wish is granted because of inadequacies or failures in the strategic plan.

The tale of the angry Aussie minister – what not to do in a media interview
By Sarah Alonze
Babel – July 14, 2020
The moral of this story and the tale of the angry Aussie minister is this: don’t lose your cool.

Tech Tools Every PR Professional Needs To Succeed
By Adam Brett
Crenshaw Communications – July 14, 2020
With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important.

MarCom In The New Decade: The Media And Beyond
By Tony Welz
Forbes Agency Council – July 14, 2020
The game has certainly changed — and it requires a new approach.

Why and how to become a chartered PR practitioner
By Christina Yang
Influence (UK) – July 14, 2020
Since I posted about my CIPR chartership assessment on LinkedIn, I’ve received huge congratulations from my engineer friends on upcoming pay rise and promotion – I’m working for an engineering consulting firm and this happens to the engineering profession.

How declining attention spans impact your social media
By Ron Stefanski
Muck Rack – July 14, 2020
A study conducted by Microsoft Corp indicates that people now generally start to lose concentration after about eight seconds.

Simple communications are crucial now—and always
By Billy Kingsland
PR Daily – July 13, 2020
There’s no shortage of lessons communicators can extract from the ongoing COVID-19 crisis, but one really stands out. Simple communication wins the days.

PRSA Cancels In-Person Annual Conference
By Kevin McCauley
O’Dwyer’s – July 13, 2020
PRSA said today its international conference that was slated for Nashville from Oct. 25 to Oct 27 would be held online instead due to the COVID-19 crisis.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.