Daily PR Brief – Tue 07/16/19


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Check out some of today’s best

PR/Comms industry news clips:

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Client Relationships Are About More Than Just KPIs (Forbes – July 16, 2019)

How to Act Fast During a Communications Crisis (O’Dwyer’s – July 15, 2019)

Amazon Is Prime Example of Need for Internal Comms Crisis Planning (PR News – July 15, 2019)

Top PR and Storytelling Posts in H1 2019 (Part 1) | Ishmael’s Corner (Ishmael’s Corner – The Hoffman Agency – July 15, 2019)

PR Masters Series Podcast, Episode #9 – Patrice Tanaka (CommPro – July 15, 2019) [PODCAST]

Purpose, Growth and Balance: Chicago Pros Share Advice on Careers in Non-Profit PR (culpwrit – July 16, 2019)

5 Steps to Crafting the Perfect Pitch (March Communications – July 16, 2019)

11 ways to squeeze more value from your audio and video content (Muck Rack Blog – July 16, 2019)

What can you learn from this undelivered crisis speech? (Media First (UK) – July 15, 2019)

Help Your Agency Help You: 6 Tips to Get More Out of Your Media Relations (INK Communications – July 15, 2019)

Summary Section:

Client Relationships Are About More Than Just KPIs
By Elle Morris, President & CEO of SnapDragon
Forbes – July 16, 2019
Through my experiences, I’ve learned that client relationships are about more than key performance indicators (KPIs). Here’s my advice on developing optimal client relationships.

How to Act Fast During a Communications Crisis
By Christine Reimert, Executive Vice President at Devine + Partners
O’Dwyer’s – July 15, 2019
Some of these issues are business disrupters; others are enough to shutter an enterprise. The takeaway is that organizations, no matter how large or small, must be ready to assess, respond and manage these issues when they happen. Here are a few things to consider:

Amazon Is Prime Example of Need for Internal Comms Crisis Planning
By Melissa Hoffmann
PR News – July 15, 2019
Today is Amazon Prime Day. It’s a day (or two) of deep discounts on everything from electronics to apparel and household items. But the highly publicized event has grabbed headlines instead for timed global protests and a work stoppage in Minnesota.

Top PR and Storytelling Posts in H1 2019 (Part 1) | Ishmael’s Corner
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – July 15, 2019
This is the time of year when I take a breath, scan the body of work this year and select the posts that broke new ground or conjured levity.

PR Masters Series Podcast, Episode #9 – Patrice Tanaka [PODCAST]
CommPro – July 15, 2019
After an award-winning PR & Marketing career and co-founding three agencies, Patrice Tanaka started Joyful Planet, working with individuals and organizations to discover and actively live their purpose and unleash greater success, fulfillment and joy in their personal lives, in their workplaces and in their communities.

Purpose, Growth and Balance: Chicago Pros Share Advice on Careers in Non-Profit PR
By Andrew Cook
culpwrit – July 16, 2019
Diving deeper into the value of non-profit PR, the PRSA Chicago Young Professionals Network recently hosted a non-profit panel featuring three local professionals.

5 Steps to Crafting the Perfect Pitch
By Elisabeth O’Donnell
March Communications – July 16, 2019
When it comes to getting reporters in your corner, how do you spark an everlasting connection with the perfect email pitch?

11 ways to squeeze more value from your audio and video content
By Michelle Garrett
Muck Rack Blog – July 16, 2019
Two of the hottest marketing tactics today have to be podcasts and video. Let’s take a look at some numbers that back up that claim.

What can you learn from this undelivered crisis speech?
By Adam Fisher
Media First (UK) – July 15, 2019
An undelivered 50-year-old speech could seem like unlikely inspiration for a crisis media management blog. But what if that speech was the words President Nixon would have said if the Apollo 11 mission had ended in disaster?

Help Your Agency Help You: 6 Tips to Get More Out of Your Media Relations
By Starr Million Baker
INK Communications – July 15, 2019
A solid media relations program shouldn’t rely on press releases and media tours alone. Here are six strategies you and your agency can use to achieve better media results.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.