Daily PR Brief – Tue 07/21/20


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Check out some of today’s best

PR/Comms industry news clips:

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How To Write A LinkedIn Summary: Expert Tips (culpwrit – July 20, 2020)

Who is the Father of Modern Public Relations? (5W Public Relations – July 20, 2020)

Flexible working could be the secret to recruiting the best PR talent (Influence (UK) – July 20, 2020)

How PR Pros Can Make Themselves Media Friendly (PR News – July 20, 2020)

Goya CEO Doubles Down on Political Comments (Everything PR – July 21, 2020)

5 Brilliant Marketing Lessons From ’30 Rock’ (Three Girls Media – July 20, 2020)

Why relevance is critical in today’s comms landscape (Agility PR – July 21, 2020)

The little white lie of the social media profile shot (Communications Conversations – July 21, 2020)

The Realities Of Virtual Party Conferences (Influence (UK) – July 21, 2020)

How Thought Leadership Brings the PESO Model Together (Spin Sucks – July 21, 2020)

Summary Section:

How To Write A LinkedIn Summary: Expert Tips
By Katie Holmes
culpwrit – July 20, 2020
Let’s talk about how to write an effective LinkedIn summary. Many people leave it blank, or put in some half-effort of just a couple of dull sentences. But LinkedIn summaries are worth writing properly, because it’s highly likely that writing a good one will vastly improve your results on LinkedIn.

Who is the Father of Modern Public Relations?
By Cary Leibowitz
5W Public Relations – July 20, 2020
Several names usually come up whenever this question is asked. One is P.T. Barnum, best known for founding the Barnum & Bailey Circus and coining the phrase: “There’s a sucker born every minute.”

Flexible working could be the secret to recruiting the best PR talent
By Chris Stappard, Managing Director of Edward Reed Recruitment
Influence (UK) – July 20, 2020
The flexible working revolution is well underway. If employers want to attract the best talent they should consider implementing a flexible or remote working policy.

How PR Pros Can Make Themselves Media Friendly
By Arthur Solomon
PR News – July 20, 2020
In our business, one never knows when a job will require dealing with journalists. And some high-ranking positions require a person with media savvy.

Goya CEO Doubles Down on Political Comments
Everything PR – July 21, 2020
Instead of backing down to threats of a product boycott, the CEO of Goya is doubling down on his outspoken support for President Donald Trump, which put him at odds with activists and some of his customers.

5 Brilliant Marketing Lessons From ’30 Rock’
By Lyndi Malley
Three Girls Media – July 20, 2020
’30 Rock’ is more than just a fan favorite sitcom; learn marketing lessons like how to connect with your audience from Jack, Liz, Tracy and more.

Why relevance is critical in today’s comms landscape
By Ronn Torossian
Agility PR – July 21, 2020
Today’s consumers, especially Generation Z, have higher expectations and standards. They expect more options and the combination of all three makes it more challenging for marketers.

The little white lie of the social media profile shot
By Arik Hanson
Communications Conversations – July 21, 2020
We all have that friend or colleague. You know the one. That person with the social media profile shot that doesn’t exactly match their actual appearance.

The Realities Of Virtual Party Conferences
By Stuart Thomson
Influence (UK) – July 21, 2020
While some are breathing a sigh of relief that they do not have to attend the party conferences, the reality is that unless other activity is put in place then a valuable engagement opportunity has been removed.

How Thought Leadership Brings the PESO Model Together
By Gini Dietrich, CEO of Arment Dietrich
Spin Sucks – July 21, 2020
Even though most hate the term, thought leadership is a very important part of the PESO Model in today’s world. Here is how it can be effective.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.