Daily PR Brief – Tue 07/28/20


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring

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How to move from communications firefighting to futuring (PR Daily – July 27, 2020)

Black PR, Ad Industry Employees Join Forces In Push For Change (PRovoke – July 28, 2020)

How to Get High-Tech CEOs to Value CCOs as Much as CMOs (PR News – July 27, 2020)

Heightened Consciousness (Everything PR – July 27, 2020)

How To Talk About Sensitive Subjects At Work (Forbes Agency Council – July 28, 2020)

Omnicom’s PR Units Drop 15.3% in Q2 (O’Dwyer’s – July 28, 2020)

How to Measure Your PESO Model Efforts (Spin Sucks – July 28, 2020)

Agency staffing is stuck in the 20th century (Influence (UK) – July 28, 2020)

How would you react if a journalist questioned your approach to an interview? (Media First (UK) – July 27, 2020)

Google, MLB Show a Necessity for Flexibility in Communications (PR News – July 27, 2020)

How Home Depot’s comms director is building for the unknown (PR Daily – July 28, 2020)

Summary Section:

How to move from communications firefighting to futuring
By Ray Day
PR Daily – July 27, 2020
Stagwell’s Ray Day reflects on his time in the auto industry during the Great Recession of 2008 and how that experience taught him to make bold moves in the face of adversity.

Black PR, Ad Industry Employees Join Forces In Push For Change
By Diana Marszalek
PRovoke – July 28, 2020
Hold the PRess and 600 & Rising, which advocate for diversity in the PR and ad industries respectively, have merged — creating an organization backed by more than 3,800 supporters.

How to Get High-Tech CEOs to Value CCOs as Much as CMOs
By Charles Hartley
PR News – July 27, 2020
PR pros know how to write short messages, social media and press releases. They need to understand content marketing strategies, too.

Heightened Consciousness
Everything PR – July 27, 2020
The death of George Floyd didn’t only trigger calls for equality and an end to unwarranted police conduct, it also created an elevated atmosphere of activism and corporate change that hasn’t been seen in decades.

How To Talk About Sensitive Subjects At Work
By Carey Kirkpatrick, CEO & Founder of CKP
Forbes Agency Council – July 28, 2020
Internal communication is an important part of brand reputation, and facilitating open dialogue with your team is part of that practice.

Omnicom’s PR Units Drop 15.3% in Q2
By Kevin McCauley
O’Dwyer’s – July 28, 2020
Omnicom’s PR group suffered a 15.3 drop in Q2 revenues to $295.8M as the COVID-19 pandemic took a toll on its travel, lodging, entertainment, energy, retail and automotive clients. Organic growth slipped 13.9 percent.

How to Measure Your PESO Model Efforts
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – July 28, 2020
In the last of the #PESOModel series, Gini Dietrich shows you how to use metrics, measurement, attribution, MQLs, SQLs…oh my!

Agency staffing is stuck in the 20th century
By Andy Turner
Influence (UK) – July 28, 2020
Staffing PR agencies has long been a headache for management. People costs are the single highest overhead. It’s a constant challenge to ensure you have the right teams, with the right skills, at the right time.

How would you react if a journalist questioned your approach to an interview?
By James White
Media First (UK) – July 27, 2020
Imagine a journalist turning around to you or your spokesperson mid-interview and asking, “why are you answering the questions like that?”

Google, MLB Show a Necessity for Flexibility in Communications
By Nicole Schuman
PR News – July 27, 2020
Planning ahead instead of reacting to a crisis seems to be a de rigueur communications move, and a smart one at that.

How Home Depot’s comms director is building for the unknown
By Diane Schwartz
PR Daily – July 28, 2020
To manage her team through disruption from COVID-19 and important conversations around structural inequality in the workplace, Yanique Woodall is discarding the rulebook.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.