Check out some of today’s best
PR/Comms industry news clips:
Injecting childlike fun into communication [Infographic]
By Robby Brumberg
Ragan – July 30, 2019
If the jaded adults on your team have lost their curiosity and creativity, take a page from preschool.
Pursue B2B Prospecting As If It Were A Dance
By Latane Conant, CMO of 6sense
Forbes – July 30, 2019
It’s time to recognize that B2B buyers today are in control of the information flow and pace. We have to let them lead.
Hollywood PR agencies Rogers & Cowan and PMK*BNC are merging
By Ian Mohr
Page Six – July 30, 2019
Together the yet-to-be-named new agency will have a client roster of 500 actors, musicians, producers, directors, content creators and athletes.
Getting more specific with your PR measurement
By Ted Kitterman
PR Daily – July 30, 2019
If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start?
NYPD’s Response to Officer Suicide Crisis Sets a Standard for Employee Comms
By Justin Joffe
PR News – July 29, 2019
Providing empathetic solutions and mental health resources for your employees is not only good for reputation—it can save lives.
Outsourcing: The 3 Ways to Decide When and How to Do It
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – July 30, 2019
When does outsourcing make sense? Gini Dietrich has a fool-proof way to help you figure out when you can outsource and when you have to suck it up.
Become a PR Lion King: Update & Reformat Your PR Content
By William Comcowich
Glean.info – July 30, 2019
Repurposing enables PR staff to produce more content faster – often at lower cost.
Making the move from journalism to public relations
By Stephen Waddington
Influence – July 29, 2019
Hacks can double their salary by applying transferable skills in public relations but the switch isn’t without its issues. There is no single career path in public relations.
5 Attributes of Blogs that People Actually Want to Read
By Cameron Brody
PAN Communications – July 29, 2019
PAN’s content guru Cam Brody explores the five traits that every great blog uses to catch readers’ attention.
Could your spokesperson adopt this approach in an interview?
By Adam Fisher
Media First (UK) – July 29, 2019
Media spokespeople have different approaches to dealing with those inevitable challenging questions.
Can agencies reverse the PR in-housing trend?
By Nigel Stanford, Partner at Cripps Pemberton Greenish
PRmoment – July 30, 2019
There is a developing trend of corporates and brands retaining PR work in-house which has traditionally gone out to agencies, driven by pressure on budgets combined with increasing client demands, and a perception of a value gap. What do PR agencies need to do to protect their businesses – how can they prove their worth?
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All reports made with the help of media reporting software Report Mule.