Daily PR Brief – Tue 07/11/17


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Hello! Here are some of today’s best PR clips:

media monitoring

 

The Death of AVEs is Imminent—It’s Time to Take Note (Spin Sucks – July 11, 2017)
In The Age Of Fake News, Media Relations Still Matters (Forbes – July 11, 2017)
4 Reasons to Implement a Pro-Bono Program at Your PR Agency (PR Couture – July 10, 2017)
How to Write a News Release in the Modern Age of Journalism (Business 2 Community – July 10, 2017)
Should PR pros go to grad school? (PR Daily – July 10, 2017)
What role should PR play in the Trump/media war? (Ragan – July 10, 2017)
How Strategic Communication Deals with the Challenges of Visualization, Social Bots and Hypermodernity (Institute for Public Relations – July 11, 2017) [VIDEO]
Media Monitoring: How to Plan, Execute and Engage (Cision – July 11, 2017)
Next 15 picks up B2B digital agency Velocity Partners for £5.9m (Mobile Marketing Magazine – July 11, 2017)
Crisis Planning for Data Security Issues – SHIFT Communications PR Agency – Boston (SHIFT Communications – July 11, 2017)
9 guidelines for today’s writer (PR Daily – July 11, 2017)
Updated: Public Relations Request for Proposal – RFP (Everything PR – July 10, 2017)

Summary Section:

The Death of AVEs is Imminent—It’s Time to Take Note
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – July 11, 2017
The death of AVEs, or advertising equivalencies, is imminent and it’s time for communicators to take note. It could mean disciplinary action.

In The Age Of Fake News, Media Relations Still Matters
By Jade Faugno, Vice President, Intermarket Communications
Forbes – July 11, 2017
Public relations professionals have every reason to be concerned about the future of our livelihood, which depends on inserting our clients into the news cycle to build credibility, confidence and goodwill. Media relations may just be the hardest aspect of public relations professionals’ jobs.

4 Reasons to Implement a Pro-Bono Program at Your PR Agency
By Michele Litzky
PR Couture – July 10, 2017
At its core, pro bono (defined as volunteer work) seems counter intuitive for agencies seeking new paying clients. But, after rethinking our new business strategy and analyzing the potential long-term outcomes, we’re giving pro-bono work higher priority – and here are four reasons pro-bono clients could benefit your agency, too.

How to Write a News Release in the Modern Age of Journalism
By Wendy Marx
Business 2 Community – July 10, 2017
The past decade has brought many changes to the journalistic scene. Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists.

Should PR pros go to grad school?
By Julia Sahin
PR Daily – July 10, 2017
The author, who did pursue an advanced degree, weighs the positives and negatives, as well as how one should proceed after taking the plunge.

What role should PR play in the Trump/media war?
By Jack O’Dwyer
Ragan – July 10, 2017
Public relations heavyweights weigh in on how the industry stands to lose by staying on the sidelines, along with what approaches might benefit itself and public discourse as a whole.

How Strategic Communication Deals with the Challenges of Visualization, Social Bots and Hypermodernity [VIDEO]
By Institute for PR
Institute for Public Relations – July 11, 2017
The 2017 European Communication Monitor survey is based on responses from 3,387 communication professionals in 50 countries.

Media Monitoring: How to Plan, Execute and Engage
By Emily Stulock
Cision – July 11, 2017
A strong media monitoring strategy is essential to any effective PR program. Learn how to plan for media monitoring.

Next 15 picks up B2B digital agency Velocity Partners for £5.9m
By Tyrone Stewart
Mobile Marketing Magazine – July 11, 2017
Digital marketing communications and PR group Next 15 has acquired B2B digital agency Velocity Partners for an initial £5.9m. Velocity founders Doug Kessler and Stan Woods will remain in the business.

Crisis Planning for Data Security Issues – SHIFT Communications PR Agency – Boston
By Derek Lyons
SHIFT Communications – July 11, 2017
Think PR and Marketing agencies are immune to cyberattacks? Think again. Here are some crisis planning considerations all agencies should make.

9 guidelines for today’s writer
By Mark Nichol
PR Daily – July 11, 2017
Follow these timeless tips on verb selection, hyphenation, capitalization, formatting and other elements of composing content.

Updated: Public Relations Request for Proposal – RFP
By Richard D. Pace
Everything PR – July 10, 2017
What could be more interesting to PR Agency professionals than the prospect of a new client? And for companies looking for help with their public relations, we want to make it easier for you to find the perfect fit. We happily provide this service as part of our ongoing public relations news updates.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.