Daily PR Brief – Tue 07/18/17


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Hello! Here are some of today’s best PR clips:

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10 ways PR pros can take advantage of summer (PR Daily – July 18, 2017)
Seven Professional Development Lessons From Major PR Fails (Spin Sucks – July 17, 2017)
Establishing And Sustaining Consumer Mindshare Through Seasonal PR (Forbes – July 17, 2017)
How Changing US Demographics Affect Travel PR Pros (O’Dwyer’s – July 18, 2017)
How PR pros can use Google Analytics to target audiences, measure and more (PR Daily – July 18, 2017)
Podcast: David Gallagher On The PR Industry’s Reputation Problem (The Holmes Report – July 18, 2017) [PODCAST]
Trends in Purpose: How Companies are Changing the World by Doing Good (Institute for Public Relations – July 18, 2017)
Are You Prepared For A Social Media Crisis? (Forbes – July 17, 2017)
Website Traffic: the Must-Track PR Metric (TrendKite – July 18, 2017)
How To Maintain Ethics in PR (SHIFT Communications – July 18, 2017)
Maldives Marketing and Public Relations Corporation (MMPRC) Seeks PR Firm (Everything PR – July 18, 2017)

Summary Section:

10 ways PR pros can take advantage of summer
By Michael MacMillan
PR Daily – July 18, 2017
Spend the remaining weeks of the season gearing up for the busier fall season by catching up on tasks and preparing future copy and campaigns.

Seven Professional Development Lessons From Major PR Fails
By Patrick Panuncillon
Spin Sucks – July 17, 2017
When it comes to PR fails, the stakes are high, and the costs are expensive. Patrick Panuncillon says we can learn a lot from PR fails.

Establishing And Sustaining Consumer Mindshare Through Seasonal PR
By Curtis Sparrer, Principal at Bospar
Forbes – July 17, 2017
A seasonal public relations campaign, when done right, can lead to positive ROI for your company long after the holiday ends. In online retail, the need to be constantly top of mind peaks during the critical holiday shopping season.

How Changing US Demographics Affect Travel PR Pros 
By Karyl Leigh Barnes, Managing Partner, Tourism Practice at DCI
O’Dwyer’s – July 18, 2017
Having varying perspectives is crucial for making informed, strategic decisions on the right ways to attract consumers from various cultural and community backgrounds. Diverse voices bring cultural context and authenticity to communications efforts.

How PR pros can use Google Analytics to target audiences, measure and more
By Katie Harrington
PR Daily – July 18, 2017
Here’s how you can use the tool to reveal information about your website’s visitors and show how campaigns perform, which you can use to shape future messages and boost your efforts.

Podcast: David Gallagher On The PR Industry’s Reputation Problem [PODCAST]
The Holmes Report – July 18, 2017
Omnicom PR Group international president joins the Echo Chamber to discuss how the PR industry can address media criticism.

Trends in Purpose: How Companies are Changing the World by Doing Good
By Catherine “Ellen” Bazley
Institute for Public Relations – July 18, 2017
This study showed that companies that lead and run with purpose could have very different characteristics, and there is no single type of company that is capable of running with purpose. This post is a preview based on the findings presented at the International PR Research Conference on March 11, 2017.

Are You Prepared For A Social Media Crisis?
By Korena Keys, Founder and CEO of KeyMedia Solutions
Forbes – July 17, 2017
You might never experience a social media crisis, but wouldn’t you rather be prepared in case you are faced with one?

Website Traffic: the Must-Track PR Metric
By Lacey Miller
TrendKite – July 18, 2017
Without website traffic as a metric, it is impossible to understand the effectiveness of public relations or to build a strategy for success.

How To Maintain Ethics in PR 
By Jim Joyal, Partner, SHIFT Communications
SHIFT Communications – July 18, 2017
Over the years, academia hijacked an old biblical passage that I, too, have repurposed. This phrase has guided my 30 year career (and is worth every consideration by every PR person when considering how to maintain ethics in PR): “the truth shall set you free.”

Maldives Marketing and Public Relations Corporation (MMPRC) Seeks PR Firm
By John Aldo
Everything PR – July 18, 2017
The services required include the development implementation of public relations campaigns to position Maldives as preferred tourist destination; to monitor and report the developments to the outbound market from these destinations; to report the developments in the tourism related regulations and to update MMPRC on promotional campaigns and other activities of potential competitors.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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