Daily PR Brief – Tue 08/13/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

Strategic PR Delivers More Bang for Buck than Lobbying (O’Dwyer’s – August 12, 2019)

Twitter Seeks North American Consumer PR Support Amid Scrutiny (The Holmes Report – August 13, 2019)

Monsanto’s ‘Fusion Center’ Shows Proactive Crisis Prep Can Go Too Far (PR News – August 12, 2019)

Andy Polansky to Receive the 2019 Institute for Public Relations Alexander Hamilton Medal for Lifetime Achievement (Institute for Public Relations – August 13, 2019)

Corporate Reputation is Important to Marketing (5W Public Relations – August 12, 2019)

Two-thirds of marketing and PR people aren’t claiming back expenses, according to recent research (PRmoment – August 13, 2019)

Top five marks of great PR company culture (Babel – August 13, 2019)

Facebook’s Planned News Section: What it Means for PR (Glean.info – August 13, 2019)

Is it time for a debate about how the PR sector deals with Ethics? (Alex of Arabia Blog – August 13, 2019)

How to prepare for unexpected media interview questions (Media First (UK) – August 12, 2019)

Summary Section:

Strategic PR Delivers More Bang for Buck than Lobbying
By Kevin McCauley
O’Dwyer’s – August 12, 2019
Corporate trade groups and nonprofits are spending more in Washington for advocacy and strategic communications than for lobbying, according to a study by MapLight, the Berkeley-based watchdog.

Twitter Seeks North American Consumer PR Support Amid Scrutiny
By Diana Marszalek
The Holmes Report – August 13, 2019
The online giant’s move to strengthen its bond with North American consumers comes in advance of the presidential election, when social media will be under increased public scrutiny.

Monsanto’s ‘Fusion Center’ Shows Proactive Crisis Prep Can Go Too Far
By Justin Joffe
PR News – August 12, 2019
Agrochemical company Monsanto launched an elaborate media relations crisis plan to target those writing negative things about their products.

Andy Polansky to Receive the 2019 Institute for Public Relations Alexander Hamilton Medal for Lifetime Achievement
By Olivia Kresic
Institute for Public Relations – August 13, 2019
Andy Polansky, Chairman and CEO of Constituency Management Group and Executive Chairman of Weber Shandwick, will receive the 2019 Institute for Public Relations Alexander Hamilton Medal for Lifetime Achievement.

Corporate Reputation is Important to Marketing
By Cary Leibowitz
5W Public Relations – August 12, 2019
What’s a reputation worth? Companies that aren’t prepared for a crisis can watch their sales go off the cliff, their stock price take a plunge, and even permanently shut some, if not all their doors.

Two-thirds of marketing and PR people aren’t claiming back expenses, according to recent research
PRmoment – August 13, 2019
Two-thirds (66%) of marketing, PR, advertising and market research workers are failing to claim back the money they are due on expenses, according to recent research commissioned by financial company Soldo.

Top five marks of great PR company culture
By Fenella Rickards
Babel – August 13, 2019
‘Company culture’ has become a buzzword in the HR space. But what really makes a strong, positive company culture? Here are my top five indicators for sussing out the real story. …

Facebook’s Planned News Section: What it Means for PR
By William Comcowich
Glean.info – August 13, 2019
A dedicated news tab in the works at Facebook may have significant implications for public relations.

Is it time for a debate about how the PR sector deals with Ethics?
By Alex Malouf
Alex of Arabia Blog – August 13, 2019
Why isn’t the PR industry able to get a grip on and deal with ethical breaches?

How to prepare for unexpected media interview questions
By Adam Fisher
Media First (UK) – August 12, 2019
When a spokesperson is caught out by a tricky question in a media interview people will often say that they ‘should have expected the unexpected’.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.