Daily PR Brief – Tue 08/14/18


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Check out some of today’s best PR industry news clips:

5 crisis communications lessons from ‘Stranger Things’ (PR Daily – August 13, 2018)
PR News Announces 2018 Platinum Hall of Fame Inductees (PR News – August 13, 2018)
Want Better Relationships With Your Clients? Swap Stories Instead Of Stats (Forbes – August 14, 2018)
Papa John’s is helping out franchisees hurting from the PR crisis (CNNMoney – August 13, 2018)
AI-Powered Journalism Means Change for Financial PR (O’Dwyer’s – August 14, 2018)
AT&T’s Brad Burns Joins Salesforce As Chief Communications Officer (The Holmes Report – August 14, 2018)
6 Apps You Should Try to Enhance Instagram Stories (Mention Blog – August 13, 2018)
7 tips to subtly snoop on the competition (PR Daily – August 14, 2018)
Top PR Wins — So Far — in 2018 (Ronn Torossian – August 13, 2018)
6 questions with Roop Raj from FOX 2 Detroit (Muck Rack Blog – August 14, 2018)

Summary Section:

5 crisis communications lessons from ‘Stranger Things’
By Beki Winchel
PR Daily – August 13, 2018
The characters from Hawkins, Indiana are fighting a crisis of epic proportions, but you can apply takeaways from them in your own reputation management efforts. Consider these lessons.

PR News Announces 2018 Platinum Hall of Fame Inductees
By Sophie Maerowitz
PR News – August 13, 2018
These campaigns make up PR News’ Platinum Hall of Fame, and this year’s winners will be officially inducted at the 2018 PR News’ Platinum & Agency Elite Awards luncheon in New York City.

Want Better Relationships With Your Clients? Swap Stories Instead Of Stats
By Jerrid Grimm, CEO and Co-Founder of Pressboard
Forbes – August 14, 2018
Signing a new client is great. But keeping one who knows you, trusts you and likes you through thick and thin is even better.

Papa John’s is helping out franchisees hurting from the PR crisis
By Paul R. La Monica
CNNMoney – August 13, 2018
The struggling pizza chain, reeling from racist remarks made by founder John Schnatter, is going to cut some fees and food prices for Papa John’s store owners.

AI-Powered Journalism Means Change for Financial PR
By Dan Simon, Co-Founder and CEO of Vested
O’Dwyer’s – August 14, 2018
It’s time for the public relations field to take seriously the eventual impact artificial intelligence systems will have on the practice of media relations.

AT&T’s Brad Burns Joins Salesforce As Chief Communications Officer
The Holmes Report – August 14, 2018
SalesForce has concluded its search for a new chief communications officer by hiring AT&T’s Brad Burns to the role, which was vacated by Corey DuBrowa earlier this year.

6 Apps You Should Try to Enhance Instagram Stories
By Gaurav Sharma
Mention Blog – August 13, 2018
When done right, your Instagram Stories can increase your brand’s reach and generate a high engagement rate. Here are some apps that can help.

7 tips to subtly snoop on the competition
By James Cummings
PR Daily – August 14, 2018
You don’t have to be James Bond to spy on your business rivals. Just make good use of BuzzSumo, Google Alerts, Twitter lists and local newspapers.

Top PR Wins — So Far — in 2018
Ronn Torossian – August 13, 2018
Here are some strong examples of solid PR responses in 2018.

6 questions with Roop Raj from FOX 2 Detroit
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – August 14, 2018
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Roop Raj, reporter and anchor at FOX 2 Detroit.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.