Check out some of today’s best
PR/Comms industry news clips:
10 Pearls of Career Wisdom From Senior-Level Professionals
By John Elsasser
Public Relations Society of America – August 27, 2019
In honor of the 30th Anniversary of PRSA’s College of Fellows (#Fellows30th), members shared a “Pearl of Wisdom” — a piece of advice they were given that impacted their lives or careers and is something they pass on to others.
What CMOs Can Learn By Talking To Their Chief Privacy Officers
By Lisa Joy Rosner, CMO of Otonomo
Forbes – August 27, 2019
Your CPO can help you stay on top of legislation and regulation, emerging best practices and the ethical questions that you should be asking your teams.
New Research: Earned Media Bests Digital Advertising in Driving Consumer Purchases
By William Comcowich
Glean.info – August 26, 2019
Brands may wish to rethink their PR and marketing strategies, given new research that shows earned media drives more brand awareness and many more purchase decisions than advertising.
The true power of earned media for PR pros
By Ted Kitterman
PR Daily – August 26, 2019
Some industry experts want to move the PR professional out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch.
Why PR and Legal Need to Work Closely Together Before Crisis Strikes
By George Haj, President of Haj Media
PR News – August 27, 2019
Lawyers want to say nothing. PR pros want a quick and complete response. Meanwhile, the crisis may be unspooling and doing irrevocable damage to your brand. But it doesn’t have to be this way.
British Airways Centenary Becomes PR Nightmare
By Martin Rivers
Forbes – August 27, 2019
The cause of BA’s rotten situation is the very thing being worn as a feather in its cap.
Are Websites Ancient History?
By Ronn Torossian, CEO of 5WPR
CommPro – August 26, 2019
That might seem true if your website isn’t appearing on searches and isn’t adding to your income by way of sales or leads. But this is generally the gateway through which customer still shop. So, how do marketers improve search results for their company?
How Simple Automation Saves Time And Tedium In PR
By Matt Herman
Crenshaw Communications – August 26, 2019
Agencies shouldn’t be cutting corners, technology and automation can help their efforts. PR agencies should be utilizing tech to the fullest potential.
How Inbound PR Came About
By Iliyana Stareva, Global Partner Program Manager at HubSpot
Iliyana Stareva Blog – August 27, 2019
Here’s where the idea of Inbound PR came about, why PR can learn from Inbound Marketing, and why Inbound Marketing too could learn a few things from PR.
A Bright Future For PR
By Jim Crickell
Everything PR – August 27, 2019
Public relations firms are elated following the release of a recent report by the Business Research Company saying that sales from the profession are expected to grow at a compound annual growth rate (CAGR) of nearly 10% until 2022.
If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.
All reports made with the help of media reporting software Report Mule.