Daily PR Brief – Tue 08/29/17


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Howdy!  Here are some of today’s best PR clips:

Do It Once Method – The Easiest Way to Streamline Your Digital Communications (Business 2 Community – August 28, 2017)
5 fictional authors who can inspire writers (PR Daily – August 29, 2017)
New Frontier For Agencies: Immersive Training (Forbes – August 29, 2017)
Havas Posts 1.9% Revenue Rise for 1H (O’Dwyer’s – August 29, 2017)
Report: 55 percent of consumers complain on social media to see results (PR Daily – August 29, 2017)
6 Takeaways From comScore’s 2017 Mobile App Report (PR News – August 28, 2017)
Passive Voice: Laura Petrolino is Right. And Wrong. (Spin Sucks – August 29, 2017)
Earn the respect of your colleagues in hospital PR (PR Daily – August 29, 2017)
The Difference Between PR and Advertising (Business 2 Community – August 28, 2017)
Colorado Tourism Issues Public Relations RFP (Everything PR – August 29, 2017)
4 Effective Ways To Tell Clients They’re Wrong (Business 2 Community – August 28, 2017)

Summary Section:

Do It Once Method – The Easiest Way to Streamline Your Digital Communications
By Spencer X. Smith
Business 2 Community – August 28, 2017
Do you ever feel like you’ve written the same email response twice? Three times? Maybe even several times in one day?

5 fictional authors who can inspire writers
By Laura Hale Brockway
PR Daily – August 29, 2017
Wordsmiths often understand and have an affinity to others who pen prose, even if they’re characters from novels and screenplays.

New Frontier For Agencies: Immersive Training
By Sarah Mannone
Forbes – August 29, 2017
We’ve all seen how new technologies like AR and VR are being incorporated into print and digital marketing, but what I have come to realize is that there is an opportunity for the agencies that have invested in these technologies and have developed an expertise to offer a new service: immersive training.

Havas Posts 1.9% Revenue Rise for 1H
By Kevin McCauley
O’Dwyer’s – August 29, 2017
Havas Group reports a 1.9 percent rise to in first-half revenues to $1.3B and a 34 percent drop in net income to $98M as growth slowed during the period.

Report: 55 percent of consumers complain on social media to see results
By Kevin Allen
PR Daily – August 29, 2017
A new study by Sprout Social revealed that most people think airing their concerns via online platforms forces brand managers to be more accountable.

6 Takeaways From comScore’s 2017 Mobile App Report
By Ian James Wright
PR News – August 28, 2017
So how are smartphone users interacting with their devices and engaging with apps and websites? Understanding this is the object of comScore’s 2017 U.S. Mobile App Report, which communicators should peruse to get a better sense of how they could be reaching their audiences. Here are six facets of the research that you might find enlightening.

Passive Voice: Laura Petrolino is Right. And Wrong.
By Mike Connell
Spin Sucks – August 29, 2017
Let’s look at nowadays communicator’s dilemma: The passive voice. Should we use it, shouldn’t we? Maybe active voice is better?

Earn the respect of your colleagues in hospital PR
By Anna Johansson
PR Daily – August 29, 2017
Developing a set of core skills will help you project a strong first impression that will win over the toughest of critics. Here are ten ways to do that.

The Difference Between PR and Advertising
By Alex Gutman
Business 2 Community – August 28, 2017
“Honey, we need to discuss which car we’re going to purchase before the sale at ABC Motors ends”, Tracy said to her husband Tom. “Ok. We’ll discuss it tonight after dinner”, Tom says. Conversations such as this one can be heard across America every day. Advertising influences decisions like this, but so does PR. What’s the difference? This couple’s story will make it evident.

Colorado Tourism Issues Public Relations RFP
By John Goode
Everything PR – August 29, 2017
The Colorado Tourism Office seeks a branding/marketing agency to apply a research-based approach to identifying regions that can serve as effective platforms for marketing collaborations among tourism partners within each respective region.

4 Effective Ways To Tell Clients They’re Wrong
By Albizu Garcia
Business 2 Community – August 28, 2017
Let’s face it: nobody likes to be wrong. But sometimes clients aren’t as receptive to the bad news as we may hope. When it comes to opinionated clients, at times, they have an idea of what they want, but we, as the agency, have the market knowledge and experience to know that these expectations may be unrealistic.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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