Daily PR Brief – Tue 09/04/18


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Check out some of today’s best PR industry news clips:

public relations reporting

Old vs new: The value of ‘traditional PR’ (mUmBRELLA Australia – September 2, 2018)
The top 3 challenges for new PR pros (PR Daily – September 4, 2018)
Memorable Mentor Advice: 10 Thoughts On PR And Media Strategy (Forbes – September 4, 2018)
Park City, Utah’s Ski Mecca, Looks for PR Firm (O’Dwyer’s – September 3, 2018)
Study: 92% Want Businesses To Speak Up On Societal Issues (The Holmes Report – September 4, 2018)
The CMO Redefined: Insights From the Front Lines (PR News – August 31, 2018)
CEO Activism in 2018 (Institute for Public Relations – August 31, 2018)
The Downside of Experience in Leadership (Ishmael’s Corner – The Hoffman Agency – September 4, 2018)
How To Market The Modern Day Boogeyman (Forbes – September 4, 2018)
Nike stoking NFL protest debate with ads featuring Colin Kaepernick (PR Daily – September 4, 2018)

Summary Section:

Old vs new: The value of ‘traditional PR’
By Deb Ivison
mUmBRELLA Australia – September 2, 2018
There is engagement and connection and an experience that goes beyond an influencer flashing up a product or a few likes on a fleeting post.

The top 3 challenges for new PR pros
By Jordan Danielson
PR Daily – September 4, 2018
There’s plenty to learn for a new communicator just joining the industry. Here’s how to survive the toughest challenges of the first year.

Memorable Mentor Advice: 10 Thoughts On PR And Media Strategy
By Forbes Agency Council
Forbes – September 4, 2018
Ten members of Forbes Agency Council share the most important things mentors have taught them about PR and media strategy.

Park City, Utah’s Ski Mecca, Looks for PR Firm
By Kevin McCauley
O’Dwyer’s – September 3, 2018
Park City is looking for a PR firm interested in handling a three-year effort to pitch Utah’s premier ski location to US and Canadian media outlets.

Study: 92% Want Businesses To Speak Up On Societal Issues
By Maja Pawinska Sims
The Holmes Report – September 4, 2018
The CBI Business Reputation Tracker shows reputation of business is down, but perception of business leaders is up.

The CMO Redefined: Insights From the Front Lines
By Melissa Hoffmann
PR News – August 31, 2018
If you think you know what it means to be a CMO, think again.

CEO Activism in 2018
By Nicole Graney
Institute for Public Relations – August 31, 2018
The study surveyed 1,006 adults in the United States online, explaining the concept of CEO activism with the following.

The Downside of Experience in Leadership
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – September 4, 2018
We correlate experience with stronger leadership. Yet, “been there done that” can give us a false sense of security and limit our thinking.

How To Market The Modern Day Boogeyman
By Gabriella S. Doucas, Director of Global Marketing & Business Development at Elutions
Forbes – September 4, 2018
As a marketer, it’s a difficult job to keep up with the ever-changing attitudes towards artificial intelligence and the pace of a consumer that demands more information than ever before.

Nike stoking NFL protest debate with ads featuring Colin Kaepernick
By Beki Winchel
PR Daily – September 4, 2018
As one of the league’s biggest partners, the company and its marketing messages have sparked ire by supporting the ex-quarterback’s high-profile denunciation of police brutality.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.