Daily PR Brief – Tue 09/10/19


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Check out some of today’s best

PR/Comms industry news clips:

monitor media mentions

Here’s How To Never Experience A Poor Client Fit Again (Forbes – September 10, 2019)

In an Era of Distrust, Have a Disaster Plan (O’Dwyer’s – September 10, 2019)

Too early for the Tylenol playbook to work for Boeing’s 737 Max (PR Daily – September 9, 2019)

How to genuinely and wisely infuse philanthropy into your culture – Ragan Communications (Ragan – September 10, 2019)

Page Global Study: CCO Anxieties Rise As Responsibilities Expand (The Holmes Report – September 10, 2019)

Crisis Lessons From M.I.T.’s Jeffrey Epstein Problem (PR News – September 9, 2019)

How to make the most of new and emerging media outlets (Communications Conversations – September 10, 2019)

The Road to Building Political Trust (Influence (UK) – September 10, 2019)

One woman’s 50-State search for kindness delivers a few PR lessons (Muck Rack Blog – September 9, 2019)

3 Visual Ideas for Successful PR Pitching (Business 2 Community – September 9, 2019)

Summary Section:

Here’s How To Never Experience A Poor Client Fit Again
By Drew McLellan, CEO of Agency Management Institute
Forbes – September 10, 2019
It’s our job to delight clients. Taking on the wrong ones, however, makes this near impossible.

In an Era of Distrust, Have a Disaster Plan
By George C. Tagg Jr.
O’Dwyer’s – September 10, 2019
Have a well-researched crisis plan in place. Because when an information mudslide hits, that truly is the difference between a good day and a disastrous day in the global news cycle.

Too early for the Tylenol playbook to work for Boeing’s 737 Max
By Andrew Gilman
PR Daily – September 9, 2019
J&J’s exemplary response to the product tampering was twofold: fixing a problem not of its own making, and restoring consumer trust. Boeing has systemic flaws to address, first and foremost.

How to genuinely and wisely infuse philanthropy into your culture – Ragan Communications
By Manish Dudharejia, President of E2M Solutions
Ragan – September 10, 2019
In our cynical world, consumers and employees alike are increasingly seeking out ethical companies. Here’s the right way to incorporate generosity into your work.

Page Global Study: CCO Anxieties Rise As Responsibilities Expand
By Diana Marszalek
The Holmes Report – September 10, 2019
The organization’s first global CCO survey reveals that chief communicators are under increasing pressure to keep up with constant business changes.

Crisis Lessons From M.I.T.’s Jeffrey Epstein Problem
By Justin Joffe
PR News – September 9, 2019
Only by confronting our roles in an ethical crisis facing our industry can we begin to get rid of those who are part of the problem.

How to make the most of new and emerging media outlets
By Arik Hanson, Principal of ACH Communications
Communications Conversations – September 10, 2019
Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah.

The Road to Building Political Trust
By Stuart Thomson
Influence (UK) – September 10, 2019
Many are worried about doing or saying the wrong thing with a politician and especially about being too political. But take some straightforward steps and the trust will build.

One woman’s 50-State search for kindness delivers a few PR lessons
By Tim O’Brien
Muck Rack Blog – September 9, 2019
Mary Latham is nearing the end of a very unique 50-state journey that has not only changed her, but it has served as inspiration for just about anyone who’s heard of it.

3 Visual Ideas for Successful PR Pitching
By Marius Fermi
Business 2 Community – September 9, 2019
In our era of fast news and short interests, the media landscape needs to be fast to change and demands.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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