Daily PR Brief – Tue 09/15/20


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Check out some of today’s best

PR/Comms industry news clips:

 

media analysis

*        *        * 

From Typewriters To Tablets: The Evolution Of PR (Forbes – September 14, 2020)

Poll: American Public Shows Little Faith in Tech Companies Combatting Misinformation (PRNEWS – September 14, 2020)

Prioritize Diversity and Inclusion in Your Communications (Spin Sucks – September 14, 2020)

How will corporate content change in a post-Covid world? (PRmoment (UK) – September 15, 2020)

Is trust the solution to ‘dirty data?’ New study explores quality metrics for data research (Agility PR – September 14, 2020)

It’s time to merge internal and external communications teams (Influence (UK) – September 14, 2020)

Top 4 Best Media Pitch Examples (Business 2 Community – September 14, 2020)

Google’s Secret Tool That Everyone In PR Should Be Using (PRSA San Francisco – September 14, 2020)

What are the Barcelona Principles of PR Measurement and Why Should I Care? (Axia Public Relations – September 15, 2020)

Analysis: Rio Tinto Crisis Marks Turning Point For Stakeholder Activism (PRovoke – September 15, 2020)

Summary Section:

From Typewriters To Tablets: The Evolution Of PR
By Nancy Marshall, CEO & Founder, Marshall Communications
Forbes – September 14, 2020
As PR has progressed, industry experts have inevitably adapted and adopted new forms of technology that allow us to connect with target audiences.

Poll: American Public Shows Little Faith in Tech Companies Combatting Misinformation
By Nicole Schuman
PRNEWS – September 14, 2020
Social media platforms have a lot of work to do in the way of gaining trust from the American public.

Prioritize Diversity and Inclusion in Your Communications
By Gina Luttrell
Spin Sucks – September 14, 2020
This guide explains the biggest mistakes communicators make when considering diversity in their campaigns (and how to fix them).

How will corporate content change in a post-Covid world?
By George Theohari, Head of Content at Speak Media
PRmoment (UK) – September 15, 2020
As businesses reposition themselves as in the aftermath of lockdown, new stakeholder attitudes, combined with financial and organisational challenges, suggest corporate comms teams need to be prepared to navigate a very different future.

Is trust the solution to ‘dirty data?’ New study explores quality metrics for data research
By Richard Carufel
Agility PR – September 14, 2020
These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers.

It’s time to merge internal and external communications teams
By Bea Buckley
Influence (UK) – September 14, 2020
As professional communicators we all have to be agile; there’s nothing like a beautifully colour-coordinated plan being thrown out the window when a crisis or simply a change in direction comes along. But I believe it’s time for our agility to go further – we should be able to work in both internal and external communications disciplines.

Top 4 Best Media Pitch Examples
By David Libby
Business 2 Community – September 14, 2020
A media pitch is usually a concise email that describes a particular story or an event in brief outlines, as noted in the media pitch examples below.

Google’s Secret Tool That Everyone In PR Should Be Using
By Christophe Abiragi, Report Mule Founder
PRSA San Francisco – September 14, 2020
It’s called the custom search engine (CSE). Rather than getting lost in the noise of searching the entire internet, you can create your own search engine with just the publications that are most important.

What are the Barcelona Principles of PR Measurement and Why Should I Care?
By Jason Mudd
Axia Public Relations – September 15, 2020
Use the Barcelona Principles to jumpstart your public relations measuring efforts or learn how the pros do it to better understand PR measurement.

Analysis: Rio Tinto Crisis Marks Turning Point For Stakeholder Activism
By Paul Holmes
PRovoke – September 15, 2020
Anglo-Australian mining giant Rio Tinto announced the departure of three executives — including its CEO and its most senior PR executive — after the destruction of an Aboriginal heritage site in Western Australia.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.