Daily PR Brief – Tue 09/05/17


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Hello!  Here are some of today’s best PR clips:

media analysis

6 Public Relations Trends That Will Bring Success in the Coming Year (Business 2 Community – September 4, 2017)
Fake videos pose a new PR challenge (PR Daily – September 5, 2017)
How to Plan for the Success of Your Earned Media Strategy (Cision – September 5, 2017)
Political PR: 7 Brands Show Us How to Do Corporate Social Responsibility Right (Meltwater Blog – September 3, 2017)
What PR Professionals Learned at the Google Analytics Certified Partner Summit (SHIFT Communications – September 5, 2017)
PR Issues Surround Suspended Running Back (O’Dwyer’s – September 5, 2017)
4 guidelines for nonprofit communications (PR Daily – September 4, 2017)
Bell Pottinger CEO James Henderson quits ahead of crucial week for crisis-hit agency (PR Week – September 4, 2017)
2016: When PR Turned to the Dark Side (Flatiron Communications – January 12, 2017)
Will Your Crisis Plan be Ready When it Matters? (Ronn Torossian – September 5, 2017)
That’s it: I’m calling for the abolishment of RFPs (Communications Conversations – September 5, 2017)

Summary Section:

6 Public Relations Trends That Will Bring Success in the Coming Year
By Wendy Marx, President of Marx Communications
Business 2 Community – September 4, 2017
What PR and B2B marketing trends can help you to prepare for the future? Let’s look at 6 fast-growing trends that will help your entire PR strategy to adjust and run smoother.

Fake videos pose a new PR challenge
By William Comcowich
PR Daily – September 5, 2017
New technology will make it easy for hoaxers to alter speakers’ words and even facial expressions. Are you prepared to respond to an unflattering edit?

How to Plan for the Success of Your Earned Media Strategy
By Taral Patel, PR executive at PR Mention
Cision – September 5, 2017
How do you implement a successful earned media strategy? Here are seven tips on auditing your earned media strategy and getting the most out of your resources.

Political PR: 7 Brands Show Us How to Do Corporate Social Responsibility Right
By Mai Le
Meltwater Blog – September 3, 2017
Sometimes political activism comes for your brand, whether or not you’re ready for it. And while commingling brands with politics can be tricky, corporate social responsibility can also draw your community closer.

What PR Professionals Learned at the Google Analytics Certified Partner Summit 
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications – September 5, 2017
I had the privilege of learning from Google where state of the art marketing measurement will be headed in the months and years to come. While virtually all of the event was under NDA, let’s look at the big picture.

PR Issues Surround Suspended Running Back
By Ronn Torossian
O’Dwyer’s – September 5, 2017
In recent years, the NFL has suffered a string of bad PR thanks to a series of high-profile cases of players engaging in violence off the field. These reports cast a bad light on the entire league, and Commissioner Roger Goodell has begun taking strong action at the very hint of a scandal.

4 guidelines for nonprofit communications
By Robby Brumberg
PR Daily – September 4, 2017
For messaging success, make your donors feel heroic, keep it uplifting and show tangible proof of your results.

Bell Pottinger CEO James Henderson quits ahead of crucial week for crisis-hit agency
By John Harrington
PR Week – September 4, 2017
Bell Pottinger CEO James Henderson has resigned, the latest twist in the damaging scandal over the agency’s controversial work for South African client Oakbay Investments.

2016: When PR Turned to the Dark Side
By Peter Himler
Flatiron Communications – January 12, 2017
2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied.

Will Your Crisis Plan be Ready When it Matters?
By Ronn Torossian
Ronn Torossian – September 5, 2017
You should have a consistent, step by step plan for testing and evaluating your crisis plan, so you know it will offer you the best protection when the chips are down. With that in mind, here are a few questions everyone should ask when evaluating – or creating – a working crisis PR plan.

That’s it: I’m calling for the abolishment of RFPs
By Arik Hanson, Principal of ACH Communications
Communications Conversations – September 5, 2017
As a solo, I believe RFPs/RFQs/RFIs are a complete waste of time. Here are three reasons why.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.