Daily PR Brief – Tue 09/12/17


                          Click the banner above to subscribe! FREE Daily PR Brief!


Hello!  Here are some of today’s best PR clips:

communication media monitoring

The Value Of ‘Newsjacking’ For Enhancing Brand Awareness And Thought Leadership (Forbes – September 12, 2017)
4 lessons from EPA’s criticized crisis response (PR Daily – September 12, 2017)
Study: Focus on forging ‘emotional connections’ (Ragan – September 12, 2017)
Millennial PR Firm Owners Destined to Shake Up Industry (O’Dwyer’s – September 11, 2017)
Practice, practice: 4 tips for rehearsing your presentation (PR Daily – September 12, 2017)
4 tips to identify and replace useless PR metrics (Ragan – September 11, 2017)
A Social Media Crisis Management Plan All Marketers Can Follow (Forbes – September 12, 2017)
Measuring the Value of Earned Media (Cision – September 12, 2017)
{PR}edict: Predictive Analytics and the Future of PR, Part 2 (SHIFT Communications – September 12, 2017)
The Art of Storytelling: Writing with Empathy (Business 2 Community – September 12, 2017)

Summary Section:

The Value Of ‘Newsjacking’ For Enhancing Brand Awareness And Thought Leadership
By Curtis Sparrer, Principal, Bospa
Forbes – September 12, 2017
Leverage the next big breaking news story by inserting your own content to position yourself as a thought leader in the industry.

4 lessons from EPA’s criticized crisis response
By Ted Kitterman
PR Daily – September 12, 2017
After the Associated Press reported it had yet to visit several flooded ‘Superfund’ sites, the environmental agency offered a scathing critique of the reporter’s credibility. Here’s what they could have done instead.

Study: Focus on forging ‘emotional connections’
By Robby Brumberg
Ragan – September 12, 2017
Company cultures driven by ‘love’ and ‘joy’ are far more likely to facilitate positive relationships and deepen employee engagement. Here’s what internal communicators can do.

Millennial PR Firm Owners Destined to Shake Up Industry
By Rick Gould
O’Dwyer’s – September 11, 2017
Millennial communicators can’t catch a break. As they occupy a growing part of the PR field, this demographic bears the brunt of withering criticism from some of their elders regarding their work ethic and general attitude.

Practice, practice: 4 tips for rehearsing your presentation
By Brad Phillips, President of Phillips Media Relations
PR Daily – September 12, 2017
Simulate the venue, work on sections at a time, include transitions, record and review your talk, and—whatever you do—don’t just wing it.

4 tips to identify and replace useless PR metrics
By Katie Paine
Ragan – September 11, 2017
Is your measurement in a rut? Rethink what you’re tracking, eliminate ancillary stats, and focus on extracting insight.

A Social Media Crisis Management Plan All Marketers Can Follow
By Kelly Samuel
Forbes – September 12, 2017
Being unsurprised by the unexpected is integral to operating a business. Being unprepared, however, is not. There is no room for emotion when handling a public relation’s crisis.

Measuring the Value of Earned Media
By Tony Hardman
Cision – September 12, 2017
Communication professionals need to know where earned media is most effective in order to leverage earned opportunities for better results.

{PR}edict: Predictive Analytics and the Future of PR, Part 2
By Christopher S. Penn
SHIFT Communications – September 12, 2017
In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data.

The Art of Storytelling: Writing with Empathy
By Diana Martinez
Business 2 Community – September 12, 2017
With countless others striving to do the same with a distinct voice and message, we have to remember one crucial characteristic when we approach storytelling, copywriting and content creation. It’s empathy.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.