Daily PR Brief – Tue 10/01/19


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Check out some of today’s best

PR/Comms industry news clips:

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What We Can Learn From The PR Mistakes Of Other Brands (5W Public Relations – October 1, 2019)

The Brand-PR Relationship Is Evolving, And The Industry Needs To Adjust (Forbes – October 1, 2019)

How to find and develop public speakers within your organization (Ragan – October 1, 2019)

Edelman Elevates Matt Harrington To Global President (The Holmes Report – October 1, 2019)

Communicators Shift Messaging from Millennials to Gen Z (PR News – September 30, 2019)

How Effective is Providing Alternative Explanations when Challenging Misinformation? (Institute for Public Relations – September 30, 2019)

The Ultimate Press Release Guide (Franco – September 30, 2019)

Is the CMO Position Disappearing? Or Just Evolving? (Glean.info – September 30, 2019)

Bridging the PR skills Gap (Influence (UK) – October 1, 2019)

News Analysis or Viral Marketing? Staying Relevant in PR (Behind the Lines – October 1, 2019)

Summary Section:

What We Can Learn From The PR Mistakes Of Other Brands
5W Public Relations – October 1, 2019
Unfortunately, making a PR mistake is fairly commonplace, and other brands can often learn from the mistakes that others make. Adjusting a public relations strategy according to what others have done is one way to help prevent problems in the future.

The Brand-PR Relationship Is Evolving, And The Industry Needs To Adjust
By Udi Ledergor, Vice President of Marketing at Gong
Forbes – October 1, 2019
While PR firms must evolve to keep up with brands’ needs, a brand must assist a firm in understanding what it hopes to gain for a relationship to be successful.

How to find and develop public speakers within your organization
By Ashish Arora
Ragan – October 1, 2019
Going beyond the boardroom will broaden your opportunities for cultivating those who know your company best and can speak on its behalf with passion and confidence.

Edelman Elevates Matt Harrington To Global President
By Arun Sudhaman
The Holmes Report – October 1, 2019
35-year Edelman veteran Matt Harrington is only the third person to hold the global president role at the world’s largest PR firm, and the first non-family member.

Communicators Shift Messaging from Millennials to Gen Z
By Nicole Schuman
PR News – September 30, 2019
While it seems like every marketing strategy seems aimed at millennials, brands staying ahead of the game notice the emerging generations Z and Alpha.

How Effective is Providing Alternative Explanations when Challenging Misinformation?
By Brendan Nyhan and Jason Reifler
Institute for Public Relations – September 30, 2019
Denying misleading claims can reduce misperceptions, but it is often limited because people fall back on debunked information in the absence of alternative explanations

The Ultimate Press Release Guide
By Megan Bonelli
Franco – September 30, 2019
A good press release will share your message and earn coverage. This ultimate press release guide is a resource to bridge organizations and their publics.

Is the CMO Position Disappearing? Or Just Evolving?
By William Comcowich
Glean.info – September 30, 2019
The role of the chief marketing officer (CMO) is disappearing, some industry reports maintain. Or is it?

Bridging the PR skills Gap
By Influence
Influence (UK) – October 1, 2019
An important part of the recruiters role is identifying what it is that organisations are looking for. Here’s where I see the current skills gaps in the PR jobs market.

News Analysis or Viral Marketing? Staying Relevant in PR
By Ronn Torossian
Behind the Lines – October 1, 2019
Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.