Daily PR Brief – Tue 10/02/18


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Check out some of today’s best PR industry news clips:

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How Information Technology Can Be Used For The Betterment Of Society (Forbes – October 2, 2018)
4 messaging lessons from the Rockettes (PR Daily – October 2, 2018)
Podcast: Sree Sreenivasan On Fake News, Digital Metrics & More (The Holmes Report – October 2, 2018) [PODCAST]
Tweeting a Social Movement: Share Information, Build Community, and Promote Action (Institute for Public Relations – October 1, 2018)
A PESO Model Program Can’t Exist Without Owned Media (Spin Sucks – October 2, 2018)
Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer (Public Relations Society of America – October 1, 2018)
Tim Cook All-In with Building the Apple Brand Through Public Relations (Ishmael’s Corner – The Hoffman Agency – October 2, 2018)
PR Tools Every Pro Should Know (Business 2 Community – October 1, 2018)
Thought Leadership Strategy: How to Craft a Powerful Bio (Marx Communications – September 30, 2018)
Challenges Every Entry-Level PR Professional Faces (Business 2 Community – October 2, 2018)

Summary Section:

How Information Technology Can Be Used For The Betterment Of Society
By Steven Widen, Partner and president at E-Cubed Media Synthesis
Forbes – October 2, 2018
Technology, when used effectively, has the potential to tackle some of the most pressing issues around the world.

4 messaging lessons from the Rockettes
By Melissa Gallagher
PR Daily – October 2, 2018
PR pros and marketers could learn a thing or two from New York’s dancing queens. Consider these insights.

Podcast: Sree Sreenivasan On Fake News, Digital Metrics & More [PODCAST]
The Holmes Report – October 2, 2018
Former New York City and Metropolitan Museum of Art chief digital officer Sree Sreenivasan joins the Echo Chamber podcast to discuss the latest trends and pitfalls when it comes to social media.

Tweeting a Social Movement: Share Information, Build Community, and Promote Action
By Candice Edrington and Nicole Lee
Institute for Public Relations – October 1, 2018
Public relations research has gradually incorporated the study of advocacy organizations. However, little research has focused on social movements in particular.

A PESO Model Program Can’t Exist Without Owned Media
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – October 2, 2018
O may be the last letter of the PESO model, but we’ve saved the best for last. Your program cannot exist without owned media.

Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer
By John Elsasser
Public Relations Society of America – October 1, 2018
Over his 22 years as public affairs officer at Yosemite National Park, Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks.

Tim Cook All-In with Building the Apple Brand Through Public Relations
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – October 2, 2018
Steve Jobs mastered the use of scarcity to ensure Apple benefited from trhe media spotlight. It appears Tim Cook has cotinued this legacy.

PR Tools Every Pro Should Know
By Elijah Masek-Kelly
Business 2 Community – October 1, 2018
It’s a classic statement that no craftsman can do their job without the proper tools, and this applies to the world of PR as well.

Thought Leadership Strategy: How to Craft a Powerful Bio
By Wendy Marx
Marx Communications – September 30, 2018
Learn how to attract more customers and become desirable to potential employers with a professional bio that fits into your thought leadership strategy.

Challenges Every Entry-Level PR Professional Faces
By Belle Zhang
Business 2 Community – October 2, 2018
Starting a new job in a Public Relations agency requires a level of multitasking, mental juggling and attentiveness beyond any other career change.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.