Daily PR Brief – Tue 10/08/19


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Check out some of today’s best

PR/Comms industry news clips:

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When Brands Find Themselves In A Bind: A Lesson In PR From Gucci (Forbes – October 8, 2019)

Highlight messaging before and after two companies merge (Ragan – October 8, 2019)

What is PR’s Role in the Fight Against Disinformation? (The Holmes Report – October 8, 2019)

Four Skills for Successful Client Service Negotiations (Spin Sucks – October 7, 2019)

How To Make Sure Your Company’s Message Is Consistent And Of One Voice (Forbes – October 8, 2019)

Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop (culpwrit – October 8, 2019)

Unexpected media query? Don’t fear — prepare! (Muck Rack Blog – October 7, 2019)

Back to The Agency of the Future: What The Future of Work Means for The Future of PR (PAN Communications – October 7, 2019)

Is Sending Press Releases to Bloggers Worth It? (Business 2 Community – October 8, 2019)

Summary Section:

When Brands Find Themselves In A Bind: A Lesson In PR From Gucci
By Shama Hyder is CEO of Zen Media
Forbes – October 8, 2019
A sensitive subject, a high-profile reveal, a silent but cutting protest, and a brand that has seen plenty of controversy throughout its recent history. There’s a lot to be learned from Gucci and the controversy that erupted at Milan Fashion Week.

Highlight messaging before and after two companies merge
By Amanda McClay
Ragan – October 8, 2019
Timely and informative change communications are crucial during a consolidation of two organizations.

What is PR’s Role in the Fight Against Disinformation?
By Mark Henricks
The Holmes Report – October 8, 2019
With the rise of disinformation, the industry faces many questions, including: should the PR industry adopt verifiable standards which can be applied to communications materials to show they have been independently reviewed?

Four Skills for Successful Client Service Negotiations
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – October 7, 2019
Successful client service negotiations require you to help your clients see things from a different perspective. These four skills will help.

How To Make Sure Your Company’s Message Is Consistent And Of One Voice
By Jonathan Bacon, VP of Marketing for SureCall
Forbes – October 8, 2019
Building a brand voice can help make communication easier for your team and more authentic for customers.

Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop
By Ron Culp
culpwrit – October 8, 2019
As a mentor, Rich has been giving back to the profession his entire career so it is fitting that he will receive the “Milestones in Mentoring” Legacy Award from the Plank Center for Leadership in Public Relations. Rich’s answers to the Plank Center’s questions below underscore why he is so deserving of such career recognition.

Unexpected media query? Don’t fear — prepare!
By Michelle Garrett
Muck Rack Blog – October 7, 2019
Recently, I got a call from a client who was spinning because she’d gotten an unexpected message from a journalist, asking her to comment on a story he was working on. He wanted a quote from her as an industry expert.

Back to The Agency of the Future: What The Future of Work Means for The Future of PR
By Abbey Clark
PAN Communications – October 7, 2019
How do we define “Agency of the Future” based on today’s marketing and PR industry landscape? Abbey Clark compares it to the “future of work.”

Is Sending Press Releases to Bloggers Worth It?
By Anthony Santiago
Business 2 Community – October 8, 2019
You’ve probably sent your press releases to numerous media contacts. Everyone from journalists, producers, radio show hosts, editors, TV show anchors, etc., the list goes on. But, what about bloggers?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.