Daily PR Brief – Tue 10/16/18


                          Click the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best PR industry news clips:

media monitoring software

Beyond ‘Star Trek’: The PR Power Of Star Power (Forbes – October 16, 2018)
The 3 most cringeworthy PR fails of 2018 (Axia Public Relations – October 15, 2018)
Meaningful Relationships are Key to PR Success (O’Dwyer’s – October 16, 2018)
Q3 2018: Omnicom PR Firms Up 2.3% (The Holmes Report – October 16, 2018)
Report: 64% of PR Pros Have Fast Access to News, but Crisis Response Hurdles Persist (PR News – October 15, 2018)
2018 CPA-Zicklin Index Shows Corporate Political Disclosure and Accountability Holding Steady (Institute for Public Relations – October 15, 2018)
Banksy Pulls PR Stunt of the Year (O’Dwyer’s – October 15, 2018)
Should you pitch a journalist via social media? These 3 journalists say no (Muck Rack Blog – October 16, 2018)
Living the Brand – March Communications (March Communications – October 15, 2018) [PODCAST]
10 Social Media and Public Relations Tactics You Need to Know (Marx Communications – October 15, 2018)

Summary Section:

Beyond ‘Star Trek’: The PR Power Of Star Power
By Curtis Sparrer, Principal at Bospar
Forbes – October 16, 2018
Attention to the details of processes and relationships matters. And when working with a star, these factors are no less important.

The 3 most cringeworthy PR fails of 2018
By Hannah Feran
Axia Public Relations – October 15, 2018
Even the most reputable companies have experienced the power of social media and how one small mistake can go viral, quickly tarnishing a previously “squeaky clean” reputation. Here are three huge PR fails and what you can do to avoid the same fate.

Meaningful Relationships are Key to PR Success
By Maria English, Vice President, Account Management at MERGE Atlanta
O’Dwyer’s – October 16, 2018
How would you describe your job as a PR professional to a friend, relative or neighbor? Would you talk about tactical communication?

Q3 2018: Omnicom PR Firms Up 2.3%
The Holmes Report – October 16, 2018
Omnicom’s PR firms grew 2.3% on an organic basis in Q3 of 2018, after growing 2.7% the previous quarter.

Report: 64% of PR Pros Have Fast Access to News, but Crisis Response Hurdles Persist
PR News – October 15, 2018
Having just a few extra minutes to monitor a situation can mean the difference between good and bad crisis management.

2018 CPA-Zicklin Index Shows Corporate Political Disclosure and Accountability Holding Steady
By Bruce Freed and Karl J. Sandstrom
Institute for Public Relations – October 15, 2018
Corporate political disclosure and accountability is holding firm despite attacks from a leading business trade association.

Banksy Pulls PR Stunt of the Year
By Ronn Torossian, CEO of 5WPR
O’Dwyer’s – October 15, 2018
Gasps filled Sotheby’s auction house in London last week, and onlookers stared frozen in shock as a painting sold moments before for $1.4 million appeared to self-destruct before their eyes, shredding through its own ornate frame like office paper.

Should you pitch a journalist via social media? These 3 journalists say no
By Jennifer Post
Muck Rack Blog – October 16, 2018
When I see publicists in any inbox other than my email, it actually makes me not want to respond at all, and you know what? That’s exactly what I do.

Living the Brand – March Communications [PODCAST]
By Manny Veiga
March Communications – October 15, 2018
On this week’s Hacks and Flacks, the podcast from March Communications, we discuss the concept of a brand story.

10 Social Media and Public Relations Tactics You Need to Know
By Wendy Marx, President of Marx Communications
Marx Communications – October 15, 2018
Learn how to effectively combine your social media and public relations tactics to empower your business strategy and get real results for your brand.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.