Daily PR Brief – Tue 10/23/18


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Check out some of today’s best PR industry news clips:

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This month in bad PR pitches (Muck Rack Blog – October 22, 2018)
PR Decoded Provides a Sneak Peek to the Industry’s Future (Cision – October 22, 2018)
10 Survival Tips For Boutique PR Agencies (Forbes – October 23, 2018)
Ryanair: Passenger’s racist tirade offers case study for airlines on how not to deal with a PR disaster (The Washington Post – October 22, 2018)
Digital Turns the Tables on Influence (O’Dwyer’s – October 22, 2018)
3 lessons from Kleenex UK’s move to rebrand its ‘Mansize’ tissues (PR Daily – October 23, 2018)
‘I Love That We’re Head On Against Ad Agencies,’ Richard Edelman Tells PRovoke18 (The Holmes Report – October 23, 2018)
The Six Social Media “Do Not Do” Rules (Spin Sucks – October 23, 2018)
Crisis Communications Lessons Learned From A Rained-Out Music Festival (Forbes – October 23, 2018)
What training for a triathlon taught me about PR (Landis Communications INC. – October 22, 2018)
Creative Writing Prompts for PR (March Communications – October 23, 2018)
5 not-so-surprising ways to build quality media relationships (Muck Rack Blog – October 23, 2018)

Summary Section:

This month in bad PR pitches
By Jessica Lawlor
Muck Rack Blog – October 22, 2018
Here at Muck Rack, we’re big fans of following what journalists are talking about on Twitter, so I set up a Muck Rack Alert for the terms “PR pitch” and “PR pitches.”

PR Decoded Provides a Sneak Peek to the Industry’s Future
By Nellie Lopez
Cision – October 22, 2018
PRWeek hosted its PR Decoded event in Chicago’s iconic 1871 with the purpose of providing communications professionals with the latest strategies.

10 Survival Tips For Boutique PR Agencies
By Forbes Agency Council
Forbes – October 23, 2018
While being acquired might be a goal for some firms, it’s often the last resort for those that simply can’t expand without big-brand power.

Ryanair: Passenger’s racist tirade offers case study for airlines on how not to deal with a PR disaster
By Fredrick Kunkle
The Washington Post – October 22, 2018
It was bad enough that Ryanair’s flight crew moved the victim of the man’s verbal assault rather than remove him. But as outrage continues to grow, the company’s silence is also puzzling.

Digital Turns the Tables on Influence
By Gil Bashe, Kristie Kuhl and John Bianchi
O’Dwyer’s – October 22, 2018
Digital communications transform how media works, whether it’s the 200-year-old newspaper or a two-month old blogging platform.

3 lessons from Kleenex UK’s move to rebrand its ‘Mansize’ tissues
By Beki Winchel
PR Daily – October 23, 2018
Kimberly-Clark said it faced increased backlash over its ‘soft and strong’ product line, and though the name didn’t endorse gender inequality, it was listening to its customers’ feedback.

‘I Love That We’re Head On Against Ad Agencies,’ Richard Edelman Tells PRovoke18
By Maja Pawinska Sims
The Holmes Report – October 23, 2018
Richard Edelman headlines the Independent PR Firm Forum on the challenges and opportunities for independent agencies, as they take on rivals from holding groups and other disciplines.

The Six Social Media “Do Not Do” Rules
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – October 23, 2018
In this two-part series, Gini Dietrich describes six social media no-nos—mistakes nearly everyone makes, particularly when emotionally charged.

Crisis Communications Lessons Learned From A Rained-Out Music Festival
By Lauran Cacciatori, VP of Corporate Marketing & Communications at Deltek
Forbes – October 23, 2018
When a crisis presents itself, time can be limited for companies to make or break a situation.

What training for a triathlon taught me about PR
By Craig MacLellan
Landis Communications INC. – October 22, 2018
If you’ve ever considered such a challenge outside the office, here are five tips to keep in mind. To me, these are relevant no matter if you’re training for the biggest physical challenge of your life or you’re tackling a new PR project.

Creative Writing Prompts for PR
By Brandon Reid
March Communications – October 23, 2018
Often the hardest part of crafting the perfect pitch is knowing where to begin, or sometimes you may be worried about boring press with overly proper and technical language.

5 not-so-surprising ways to build quality media relationships
By Julia Sahin
Muck Rack Blog – October 23, 2018
Let’s take a step back and review the not-so-secret basics of building and maintaining relationships with media.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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