Check out some of today’s best
PR/Comms industry news clips:
Why The Best PR Works Hand In Hand With Sales
By Leslie Licano, Co-Founder of Beyond Fifteen Communications
Forbes – October 29, 2019
Your sales team is out in the field every day getting tremendous feedback and insight into your target market. Why let all that good information remain siloed?
Are you ready for the 5-hour workday revolution?
By Robby Brumberg
Ragan – October 29, 2019
Sure, there are potential drawbacks to a leaner schedule, but the benefits of working fewer hours are legion. Consider the pros and cons of this hot business trend.
A Tale of Three Headlines: PR Tips from WaPo’s al-Baghdadi Obit
By Seth Arenstein
PR News – October 28, 2019
The headline prompted Twitter’s creative forces to work, even on Sunday. Critics mocked what they saw as the Post’s, er, austere, headline.
Prior Exposure to Misinformation Increases its Perceived Accuracy
By Gordon Pennycook, Tyrone D. Cannon and David G. Rand
Institute for Public Relations – October 28, 2019
People are more likely to believe that a statement is accurate if they have encountered it before. Even a single prior encounter can increase the perceived accuracy of a false claim.
Get to know your press release audience
By Seth Gilpin
Cision – October 28, 2019
A well-executed press release distributed over a commercial wire service reaches hundreds if not thousands of people.
Why PR Agency Acquisition Discussions Fall Apart
By Art Stevens, Managing Partner, The Stevens Group
O’Dwyer’s – October 28, 2019
From my experience helping hundreds of agencies through this process for more than 13 years, I’ve realized there are many reasons why PR agency acquisition discussions tend to fall apart.
What Content Teams Can Learn From ‘Saturday Night Live’ About Keeping Things Fresh
By Lisa Arledge Powell
Public Relations Society of America – October 29, 2019
No matter how many episodes they go through, SNL continues to find new ways to make us laugh, lampoon our public figures and create new waves of comedic stars. So how have they managed to stay one of the most popular shows on television for more than four decades? The trick is in keeping their content fresh, and it’s something your content team can learn from.
Good intentions are not enough – consumers expect brands to take action claims recent study
PRmoment (UK) – October 29, 2019
As environmental concerns rise higher and higher up the news agenda people are expecting brands to do something positive, for example by using new technologies for the good of humanity and the planet.
Where To Begin When Communicating With Your Employees During Emergencies
By Victoria Zambito, Senior Vice President at Vector Solutions
Forbes – October 28, 2019
Implementing an emergency communication plan is much like insurance: You hope you never need it. But all the hope in the world doesn’t change the fact that emergencies happen.
5WPR CEO With PR Lessons from Facebook’s Misinformation Crisis
By Ronn Torossian, CEO of 5WPR
CommPro – October 28, 2019
Facebook is once again dominating the news cycle, this time with a widely-criticized public speech by Mark Zuckerberg adding fuel to the flames of his testimony before Congress.
Key Ingredients for a Successful Career: Self Assessment, Goals and Continuing Education
By Alma Causey
culpwrit – October 28, 2019
Education shouldn’t end with a diploma or degree. Seek out ongoing training programs that will help grow your skills and capabilities.
The Daily PR Brief is put together by media analysts at ITK Information Services.
If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.