Daily PR Brief – Tue 11/03/20


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Check out some of today’s best

PR/Comms industry news clips:

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How To Survive Election Night (With An Important Lesson For PR Practitioners) (CommPro (UK) – November 2, 2020)

Can A Company’s Culture Be The Main Driver Of Its Success? (Forbes – November 3, 2020)

An Audience-First Approach to Media Activation (O’Dwyer’s – November 3, 2020)

Survive a Reputational Hit with Great Crisis Communications (Spin Sucks – November 3, 2020)

Crisis Management: Challenges Affecting Crisis Communication (5W Public Relations – November 2, 2020)

Your PR Primer W/C 01/11: Can The Godfather be a PR manual? (PRmoment (UK) – November 3, 2020)

Navigating the media in 2020—what PR pros should know (Agility PR – November 3, 2020)

Diversity Style Guide (HMA Public Relations – November 3, 2020)

PRovokeGlobal Video: PayPal’s Franz Paasche & CVS Health’s Kym White (PRovoke – November 3, 2020) [VIDEO]

Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride (Bianchi Public Relations – November 2, 2020)

Summary Section:

How To Survive Election Night (With An Important Lesson For PR Practitioners)
By Arthur Solomon
CommPro (UK) – November 2, 2020
FYI – My first public relations job was with a political firm, where I worked on local, statewide and presidential campaigns. In this column, I give advice on how to survive election night, some suggestions serious, some tongue-in-cheek.

Can A Company’s Culture Be The Main Driver Of Its Success?
By Roy Hutchinson, Chief Strategy and Communications Officer, Deem Finance
Forbes – November 3, 2020
Being a company driven by purpose brings with it substantial intangible value in terms of employee commitment and engagement.

An Audience-First Approach to Media Activation
By Chuck Hemann, Emily Poe
O’Dwyer’s – November 3, 2020
Ultimately, the key to success is to understand audiences well enough to effectively reach them “where they are” in order to generate the desired action.

Survive a Reputational Hit with Great Crisis Communications
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – November 3, 2020
As organizations spend more time discussing values online, crisis communications has taken a front and center seat. Here is what this means for you.

Crisis Management: Challenges Affecting Crisis Communication
5W Public Relations – November 2, 2020
Creating an effective crisis management plan can be a hard task for any communication team. Not only because of risks associated with crises—including everything from the damage of reputation to loss of key customers—but because creating a detailed plan for an unknown event is a challenge.

Your PR Primer W/C 01/11: Can The Godfather be a PR manual?
By Stuart Bruce
PRmoment (UK) – November 3, 2020
Fascinating article about how for some The Godfather has become a political handbook. Are there any lessons in it for PR and corporate affairs professionals?

Navigating the media in 2020—what PR pros should know
By Melissa Mahoney
Agility PR – November 3, 2020
Between the coronavirus outbreak, a struggling economy, calls for racial justice, environmental catastrophe and a highly contested presidential campaign, there’s no shortage of media fodder. So how can organizations share their own stories in a way that’s mindful of larger circumstances while still impactful to their target audiences?

Diversity Style Guide
By Scott Hanson
HMA Public Relations – November 3, 2020
Many of us PR pros have an AP Stylebook close by while working. Now, there is a Diversity Style Guide that can help even more.

PRovokeGlobal Video: PayPal’s Franz Paasche & CVS Health’s Kym White [VIDEO]
PRovoke – November 3, 2020
Session video from last month’s PRovokeGlobal Summit, featuring PayPal’s Franz Paasche and CVS Health’s Kym White.

Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride
Bianchi Public Relations – November 2, 2020
After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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