Daily PR Brief – Tue 11/06/18


                          Click the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best PR/Comms industry news clips:

How The Chief Communications Officer Is Reinventing Public Relations (Forbes – November 6, 2018)
Trust Before Tactics Equals Effective Crisis PR (O’Dwyer’s – November 6, 2018)
Blizzard video-game misstep prompts an avalanche of fan backlash (PR Daily – November 6, 2018)
DC Communicators Not Seeing A Return To Normal In Midterms (The Holmes Report – November 6, 2018)
How to Think Like a Journalist When Pitching (PR News – November 5, 2018)
Without Video, Is Your Communications Strategy One-Dimensional? (Public Relations Society of America – November 1, 2018)
Use Paid Media to Improve Your Communications Strategy (Spin Sucks – November 6, 2018)
Marketing Skills Essential for PR Professionals (5W Public Relations – November 5, 2018)
New Research: Media Monitoring Now Essential for PR, News Wire Services Losing Favor (Glean.info – November 5, 2018)
Debunking common PR myths (Babel – November 5, 2018)
Twitter Use Continues to Fall, Company Blames Cleanup Efforts (Behind the Lines – November 5, 2018)

Summary Section:

How The Chief Communications Officer Is Reinventing Public Relations
By Lou Casale, Head of Communications at Hiscox USA
Forbes – November 6, 2018
CCOs are now tasked with a paradoxical feat: creating brands that are “human” and relatable to our customers, while at the same time, employing the latest technological advancements into our strategies and services.

Trust Before Tactics Equals Effective Crisis PR
By Tom Faust
O’Dwyer’s – November 6, 2018
What does success in a crisis look like for brands? If a recent survey is any indication, a consensus among PR pros may prove elusive.

Blizzard video-game misstep prompts an avalanche of fan backlash
By Ted Kitterman
PR Daily – November 6, 2018
At its BlizzCon weekend, the company rolled out a mobile version of ‘Diablo,’ disappointing attendees and spurring online disdain. It’s scrambling and, it seems, deleting critical comments.

DC Communicators Not Seeing A Return To Normal In Midterms
By Diana Marszalek
The Holmes Report – November 6, 2018
Communicators charged with working their way through Washington say they expect mounting challenges regardless of whether or not Democrats take the House.

How to Think Like a Journalist When Pitching
By Justin Joffe
PR News – November 5, 2018
When it comes to media pitching, staying mindful of your audience means that the PR pros getting the highest return on their pitches know what it means to think like a journalist.

Without Video, Is Your Communications Strategy One-Dimensional?
By Ben Chodor
Public Relations Society of America – November 1, 2018
Consider this: Where both video and text are available at the same source, 72 percent of people prefer video to learn about a product or service.

Use Paid Media to Improve Your Communications Strategy
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – November 6, 2018
Paid media often gets overlooked in a communications strategy because it belongs to the advertisers, right? Not so fast! Here is how it does fit.

Marketing Skills Essential for PR Professionals 
5W Public Relations – November 5, 2018
Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message.

New Research: Media Monitoring Now Essential for PR, News Wire Services Losing Favor
By William Comcowich
Glean.info – November 5, 2018
The rise of the internet and social media has pushed media monitoring to the forefront of public relations, and shrinking the use of news wire services by PR.

Debunking common PR myths
By Pippa Woodruff
Babel – November 5, 2018
Some may visualise careers similar to Samantha Jones in Sex and the City, while others seem convinced we are event planners, wicked spin doctors or even celebrity publicists.

Twitter Use Continues to Fall, Company Blames Cleanup Efforts
By Ronn Torossian
Behind the Lines – November 5, 2018
Whatever the reason for the slow growth, the clock is ticking for Twitter.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.