Daily PR Brief – Tue 11/10/20


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

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PR to Play Role in Restoring ‘Soul of America’ (O’Dwyer’s – November 9, 2020)

Five Ways The Pandemic Has Already Changed Meetings (Forbes Communications Council – November 10, 2020)

What is the future of the press release? (PR Daily – November 9, 2020)

PR Lifestyle: Public Relations Career in 2021 (5W Public Relations – November 9, 2020)

How to write the perfect speech (PRmoment (UK) – November 10, 2020)

Building agility: How—and why—digitized companies are faring better through COVID (Agility PR – November 10, 2020)

Is Comms Being Sacrificed For Politics, Policy & Procurement? (PRovoke – November 10, 2020)

PR Agencies State Of The Office During The Pandemic (Everything PR – November 9, 2020)

The growing dominance of programmatic PR Part 1 (Cicero & Bernay PR – October 15, 2020)

The Role of PR in Achieving Women’s Rights (CommPro (UK) – November 9, 2020)

Summary Section:

PR to Play Role in Restoring ‘Soul of America’
By Andrew Graham is founding partner of Clear
O’Dwyer’s – November 9, 2020
Broadly, the Biden-Harris victory means one specific thing for the public relations profession. It means, as the incoming administration revs up its engine to begin the reputational recovery that is so sorely needed, that the door is wide open for public relations professionals to step up and play a meaningful role in that recovery.

Five Ways The Pandemic Has Already Changed Meetings
By Mark Roberts, CMO at PGi
Forbes Communications Council – November 10, 2020
Meetings, a cornerstone of the workday, look different during the pandemic, and it’s not just because they’re virtual. While we can debate whether the changes have been positive or negative, they are undeniable, and they are likely to remain with us long after the pandemic subsides.

What is the future of the press release?
By Ted Kitterman
PR Daily – November 9, 2020
Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.

PR Lifestyle: Public Relations Career in 2021
5W Public Relations – November 9, 2020
With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works.

How to write the perfect speech
By Jessica Shepherd
PRmoment (UK) – November 10, 2020
It’s no surprise that highly-acclaimed speechwriter Simon Lancaster says responsibility for writing a speech is “often passed around like a grenade with its pin pulled out”. It doesn’t have to be that way. Follow these tips and the task will be far less daunting.

Building agility: How—and why—digitized companies are faring better through COVID
By Richard Carufel
Agility PR – November 10, 2020
New research from enterprise strategy firm SAP, with research partner IDC Canada, reveals that companies that were well into their digital transformation performed better through the COVID-19 pandemic—while companies without a robust digital strategy are being left behind.

Is Comms Being Sacrificed For Politics, Policy & Procurement?
By Rod Cartwright
PRovoke – November 10, 2020
Crisis specialist Rod Cartwright says the Admiral Associates case in the UK has again undermined the critical role of communciations during Covid-19.

PR Agencies State Of The Office During The Pandemic
By Jade Minh
Everything PR – November 9, 2020
While many PR agencies officially have their offices closed due to Covid-19, we are aware Rubenstein Public Relations in NYC opened, although we know DKC-PR, MWW PR, 5WPR and other market leaders in that region have their offices closed, although employees are free to go in if they want. What are others saying about opening?

The growing dominance of programmatic PR Part 1
By Reem Masswadeh
Cicero & Bernay PR – October 15, 2020
From how we operate to how we evaluate our success, AI has allowed us to make massive strides in refining the way we target our communication to the right audience. It has also led to an increased use of Programmatic PR, which uses programmatic audience targeting technology, through which we can push PR content in different formats such as articles, infographics, and videos, towards relevant audiences in locations and placements that are appropriate to our readership.

The Role of PR in Achieving Women’s Rights
CommPro (UK) – November 9, 2020
From the birth of the women’s rights movement in 1848 until passage of the 19th Amendment in 1920, women in the U.S. and abroad had been publishing dozens of newsletters, bulletins and journals to deliver news to women about the various protests and marches in progress (which they could not get into the mainstream press).


The Daily PR Brief is put together by media analysts at ITK Information Services.

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