Daily PR Brief – Tue 11/12/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

Doughnut saga turns into sweet PR success story (Media First (UK) – November 11, 2019)

Did Panera really mishandle their recent crisis on TikTok? (Communications Conversations – November 12, 2019)

Three Principles To Create A Corporate Social Responsibility Program With Staying Power (Forbes – November 12, 2019)

Online Reviews Influence Purchases Most (O’Dwyer’s – November 11, 2019)

Lessons from the Front Lines: Public Affairs and the Military (PR News – November 11, 2019)

How To Approach A Larger Client: 13 Essential Strategies For Crafting The Perfect Pitch (Forbes – November 12, 2019)

5 Ways to Overcome Challenges New PR Pros Face (culpwrit – November 12, 2019)

Nine steps to re-energizing client relationships (Landis Communications INC. – November 11, 2019)

Video: Get to know Matt Conroy, vice president of media strategy, Peppercomm (Muck Rack Blog – November 12, 2019) [VIDEO]

CRISIS COMMUNICATION PLAN & PLAN (Everything PR – November 12, 2019)

Summary Section:

Doughnut saga turns into sweet PR success story
By Adam Fisher
Media First (UK) – November 11, 2019
Have you heard the story about a doughnut company which almost turned a human-interest story into a reputational disaster but ultimately enjoyed the sweet taste of PR success?

Did Panera really mishandle their recent crisis on TikTok?
By Arik Hanson, Principal of ACH Communications
Communications Conversations – November 12, 2019
In case you missed it, Panera had a kerfuffle on its hands a couple weeks ago. PR Daily recapped the crisis nicely here. TLDR: a Panera employee took to TikTok to shoot a video titled “How Panera prepares mac & cheese.”

Three Principles To Create A Corporate Social Responsibility Program With Staying Power
By Tyler Sharp, VP of Marketing at Lendio
Forbes – November 12, 2019
Know your bandwidth, and decide when you’re ready to expand your circle of influence. Then utilize strong leadership to develop a CSR program that’s easy for your employees to participate in and talk about.

Online Reviews Influence Purchases Most
By Jon Gingerich
O’Dwyer’s – November 11, 2019
More Americans next year will receive their news of the world from mobile phones than any other traditional or digital source, according to the latest Relevance Report released by the USC Annenberg Center for Public Relations.

Lessons from the Front Lines: Public Affairs and the Military
By Robert Hastings
PR News – November 11, 2019
As Americans celebrate Veterans Day, it provides a great opportunity to review the role of public affairs and communications professionals serving in our armed forces.

How To Approach A Larger Client: 13 Essential Strategies For Crafting The Perfect Pitch
By Forbes Agency Council
Forbes – November 12, 2019
Ready to start landing those big contracts? Agency experts share their tips for landing deals with enterprise-level businesses.

5 Ways to Overcome Challenges New PR Pros Face
By Tim Johnson
culpwrit – November 12, 2019
San Francisco boutique agency founder Tim Johnson offers advice on how young pros can turn challenges into opportunities for success.

Nine steps to re-energizing client relationships
By David Landis, LCI President
Landis Communications INC. – November 11, 2019
By David Landis, CEO and President As the owner of a mid-sized public relations agency in San Francisco, I have seen firsthand the positive effects of nurturing client relationships—and conversely,…

Video: Get to know Matt Conroy, vice president of media strategy, Peppercomm [VIDEO]
By Emma Haddad
Muck Rack Blog – November 12, 2019
Matt Conroy is the vice president of media strategy at Peppercomm, an integrated communications agency celebrating their 25th anniversary this year.

CRISIS COMMUNICATION PLAN & PLAN
By Jade Minh
Everything PR – November 12, 2019
In an earlier article, we discussed how to begin drafting a plan by identifying the primary and secondary spokespersons. Here is a presentation of the next steps.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.