Daily PR Brief – Tue 11/13/18


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Check out some of today’s best PR/Comms industry news clips:

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How to Handle Negative Comments About Your Business on Social Media (Institute for Public Relations – November 12, 2018)
Five Lessons On Communications, Taught By A Great Leader (Forbes – November 13, 2018)
How Triage Improves PR Crisis Management (Glean.info – November 13, 2018)
Victoria’s Secret exec apologizes after interview gaffe (PR Daily – November 13, 2018)
How to Use User-Generated Content In Your 2019 Comms Plans (Spin Sucks – November 13, 2018)
Tech Lingo Public Relations Professionals Should Know (Behind the Lines – November 12, 2018)
6 storytelling and PR lessons from Stan Lee (PR Daily – November 12, 2018)
How To Use Humor To Help Solve Common Workplace Issues (Melissa Agnes – November 13, 2018) [PODCAST]
Best PR Uses For Video Content – Crenshaw Communications (Crenshaw Communications – November 13, 2018)
Podcast: A Brave New Blurred World (The Holmes Report – November 13, 2018) [PODCAST]

Summary Section:

How to Handle Negative Comments About Your Business on Social Media
By Toby Cox
Institute for Public Relations – November 12, 2018
A negative comment on social media does not have to mean a blow for your company’s online reputation; there are strategies that will allow you to recover while strengthening your brand.

Five Lessons On Communications, Taught By A Great Leader
By Anthony Petrucci, Senior Director of Corporate Communications & Public Affairs at HID Global
Forbes – November 13, 2018
As communications professionals, it’s important to learn how to better understand and connect with our CEOs, especially as digital transformation continues to change the communications landscape as we once knew it.

How Triage Improves PR Crisis Management
By William Comcowich
Glean.info – November 13, 2018
Organizations can determine their level of response by using both news monitoring and social media monitoring to categorize the severity of potential problems.

Victoria’s Secret exec apologizes after interview gaffe
By Beki Winchel
PR Daily – November 13, 2018
A company executive drew backlash for his comments about diversity and transgender models, and many see an aging brand image.

How to Use User-Generated Content In Your 2019 Comms Plans
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – November 13, 2018
People want to share experiences and our job is to give them something good to talk about. Here’s how to include user-generated content in your comms plan.

Tech Lingo Public Relations Professionals Should Know 
By Ronn Torossian
Behind the Lines – November 12, 2018
Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand.

6 storytelling and PR lessons from Stan Lee
By Ted Kitterman
PR Daily – November 12, 2018
The icon of Marvel Comics and the co-creator of popular characters such as Iron Man, Spider-Man and Daredevil has died at age 95. Here’s what writers can derive from his legacy.

How To Use Humor To Help Solve Common Workplace Issues [PODCAST]
Melissa Agnes – November 13, 2018
Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more.

Best PR Uses For Video Content – Crenshaw Communications
By Richard Etchison
Crenshaw Communications – November 13, 2018
As seemingly commonplace as video content has been for years across advertising, marketing, and PR, data shows that it continues to grow rapidly.

Podcast: A Brave New Blurred World [PODCAST]
The Holmes Report – November 13, 2018
Nik Govier, Katy Stolliday and Stuart Lambert join the Echo Chamber to to talk about setting up a new kind of agency for “a Blurred world”.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.