Daily PR Brief – Tue 11/17/20


Daily PR BriefClick the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best

PR/Comms industry news clips:

 

report mule media monitoring tool

*        *        * 

How to keep your team motivated during the pandemic (PR Daily – November 17, 2020)

Are Twitter users an accurate reflection of real public sentiment? (Muck Rack Blog – November 17, 2020)

How To Use OnePitch Scores (OnePitch – November 16, 2020)

A Four-Step Framework for Your Professional Development (Spin Sucks – November 17, 2020)

Why tone of voice has become vital during the pandemic (PRmoment (UK) – November 17, 2020)

How to Approach Data-Driven Storytelling (O’Dwyer’s – November 17, 2020)

Five Questions with PR Agency CEO Jason Mudd (Axia Public Relations – November 17, 2020)

Study: Covid-19 Taskforce Outlines Global Comms Lessons (PRovoke – November 17, 2020)

How The Pandemic Is Giving Public Speakers A Boost: Four Silver Linings To Presenting Virtually (Forbes Agency Council – November 17, 2020)

Why PR is Better Than Advertising (Landis Communications – November 16, 2020)

Summary Section:

How to keep your team motivated during the pandemic
By Natasa Djukanovic, CMO of Domain.ME
PR Daily – November 17, 2020
If productivity is suffering during remote work restrictions, how can you encourage your comms team to do better without cracking the whip?

Are Twitter users an accurate reflection of real public sentiment?
By Tim O’Brien
Muck Rack Blog – November 17, 2020
It’s tempting to log on to social media to get a sense of what the public may think about a particular issue, but before you do, you may want to consider whether Twitter users are an accurate reflection of real public sentiment.

How To Use OnePitch Scores
By Jered Martin
OnePitch – November 16, 2020
OnePitch Scores is designed to help you reach the right journalists with your news and reduce the amount of time spent on media relations.

A Four-Step Framework for Your Professional Development
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – November 17, 2020
There is a simple, 4-step framework for you to think about your professional development; a framework, so to speak. Gini Dietrich outlines it for you.

Why tone of voice has become vital during the pandemic
By Nick Padmore, Creative Director at Schwa
PRmoment (UK) – November 17, 2020
To find out how brands are communicating and the tone of voice they are using right now, language and behaviour consultancy Schwa recently surveyed brand and marketing leaders across 13 countries.

How to Approach Data-Driven Storytelling
By Michelle Maggs
O’Dwyer’s – November 17, 2020
Wrap your head around this: 2.5 quintillion bytes of data are produced by humans every day. A quintillion has 18 zeroes in it. 18! With that amount of information flying around, there’s no limit to the number of stories we as communicators can share by extracting interesting data nuggets.

Five Questions with PR Agency CEO Jason Mudd
Axia Public Relations – November 17, 2020
Our founder and CEO, Jason Mudd, recently completed a pre-interview with a business TV news show. Although the interview doesn’t air for several weeks, here are some of the answers he shared during the initial Q&A.

Study: Covid-19 Taskforce Outlines Global Comms Lessons
By Maja Pawinska Sims
PRovoke – November 17, 2020
The PRCA’s Global Covid-19 Taskforce, led by Lansons’ Tony Langham, has published a crowdsourced guide to business recovery.

How The Pandemic Is Giving Public Speakers A Boost: Four Silver Linings To Presenting Virtually
By Beth Noymer Levine, Founder & Principal of SmartMouth Communications
Forbes Agency Council – November 17, 2020
We might as well use this time, for however long it lasts, to become better public speakers. Force majeure indeed: The pandemic’s silver lining is that it is forcing us to find new ways and learn new skills to be more effective speakers and presenters.

Why PR is Better Than Advertising
By Zach Parker
Landis Communications – November 16, 2020
Though it’s sometimes difficult to determine the difference between advertising and public relations, Zach Parker with our PRGN partner in Arkansas, Ghidotti Communications, explains why the latter is better than the former.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.