Check out some of today’s best
PR/Comms industry news clips:
4 Tips for Communicators to Prepare for a Recession
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – November 19, 2019
A recession is scary—and something that’s hard to predict. Knowing that it’s coming helps, and so does being prepared. Get ready with these four tips.
Questions Everyone Asks About Op-Eds
By Bob Brody
O’Dwyer’s – November 19, 2019
For years now, colleagues and clients alike have asked me numerous questions—umpteen, actually—about op-ed pieces. Now, as a public service and purely on a pro bono basis, I’ve boiled it all down to the top 12 questions. Here you go.
How To Think (And Act) Like A Thought Leader
By Jodi Amendola, CEO of Amendola
Forbes – November 19, 2019
Thought leadership content programs have become an essential part of PR plans these days.
Executives can find—and offer—authenticity on LinkedIn
By Jonathan Wasserstrum, SquareFoot founder and CEO
PR Daily – November 19, 2019
A real estate CEO discusses the merits of the professional network, along with suggesting ways to gain a voice on the platform.
Innovator 25 Asia-Pacific 2019
The Holmes Report – November 19, 2019
Marketing and comms innovators from the Asia-Pacific PR, creative and digital worlds, as selected by the Holmes Report in 2019.
Lessons Earned: When to Leave a Dream Job
By Catherine Mathis, Chief Communications Officer at McGraw-Hill
PR News – November 18, 2019
One of the most difficult decisions to make is when to stay in a job and when to go. It’s an even more difficult decision when you’re in a job you love.
3 Reasons Why PR Professionals Need to Adopt New Technologies
By Ben Chodor, President of Intrado Digital Media
CommPro – November 18, 2019
The PR industry is under increasing pressure to innovate, evolve and make better use of data to prove its value.
FedEx Response To Tax Story Is A PR Fail
By Dorothy Crenshaw
Crenshaw Communications – November 18, 2019
FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece.
The value of earned PR vs paid and how to get an A* in earned media
Influence (UK) – November 19, 2019
The time is now for earned media – where the power of your story is so strong that editors can’t resist publishing it, without stinging that precious budget pot marketeers hold the purse strings so tight to.
Marketable Skills Job Applicants Should Focus On
By Ronn Torossian, Founder and CEO of 5WPR
Behind the Lines – November 18, 2019
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table.
Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow, 2x CMO
By Frank Strong
Sword and the Script – November 19, 2019
Storytelling is the essence of brand development, says Jeffrey Crow, a 2x CMO. Customers want know why brand is different.
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All reports made with the help of media reporting software Report Mule.