Daily PR Brief – Tue 11/26/19


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Check out some of today’s best

PR/Comms industry news clips:

public relations reporting

PR Disasters and WKRP Infamous Turkey Drop (Ground Floor Media – November 25, 2019)

Why Pop-Ups Have Become the Best PR Tactic of the Decade (Business 2 Community – November 25, 2019)

PRSA Records 15% Surge in ’18 Revenues (O’Dwyer’s – November 25, 2019)

Hong Kong & Uber: Breaking Down The Week’s Winners & Losers (The Holmes Report – November 26, 2019)

Tips from the Crisis Firing Line: A Communicator Speaks (PR News – November 25, 2019)

4 things journalists want you to know (Axia Public Relations – November 25, 2019)

9 Tips to Up Your LinkedIn Game (CommPro – November 25, 2019)

The cold, hard truth: The PR and ad industries are still hooked on “vanity metrics” (Communications Conversations – November 26, 2019)

When Should PR be Brought into the Mix? (Landis Communications INC. – November 25, 2019)

Make your most compelling PR pitch yet with a data-driven approach (Muck Rack Blog – November 25, 2019)

Three things PR pros can learn from #WhereYouShopMatters (Neo PR – November 25, 2019)

Summary Section:

PR Disasters and WKRP Infamous Turkey Drop
By Gil Rudawsky
Ground Floor Media – November 25, 2019
Learn valuable lessons on how to respond during a crisis from WKRP’s Turkey Drop PR disaster.

Why Pop-Ups Have Become the Best PR Tactic of the Decade
By Rhamer Bernardez
Business 2 Community – November 25, 2019
Pop-up shops and exhibits have become one of the greatest PR and marketing strategies of the decade.

PRSA Records 15% Surge in ’18 Revenues
By Kevin McCauley
O’Dwyer’s – November 25, 2019
Public Relations Society of America reported a 15 percent jump in 2018 revenues to $13.8M, sparked by a sharp rise investment income, according to its recently released Form 990.

Hong Kong & Uber: Breaking Down The Week’s Winners & Losers
By Arun Sudhaman
The Holmes Report – November 26, 2019
Hong Kong’s voters send a resounding public message to Beijing, while Uber loses its London licence to operate.

Tips from the Crisis Firing Line: A Communicator Speaks
By David Gaier
PR News – November 25, 2019
A good practice is to have a series of generic, approved holding statements that you can tailor with specifics when a crisis occurs.

4 things journalists want you to know
By Clarissa Schearer
Axia Public Relations – November 25, 2019
Learn four tricks that help you pitch stories to journalists better in this blog post from Axia Public Relations.

9 Tips to Up Your LinkedIn Game
By Jill Kurtz, Owner, Kurtz Digital Strategy
CommPro – November 25, 2019
LinkedIn may seem like the network that never changes, but features are added all the time. Here are some opportunities you should consider.

The cold, hard truth: The PR and ad industries are still hooked on “vanity metrics”
By Arik Hanson, Principal of ACH Communications
Communications Conversations – November 26, 2019
If you spent a few minutes on social media last week, you undoubtedly heard about South Dakota’s new anti-meth ad campaign.

When Should PR be Brought into the Mix?
By Anne Buchanan, President at Buchanan Public Relations
Landis Communications INC. – November 25, 2019
By Anne Buchanan, president at Buchanan Public Relations LLC In the last ten days, we have received two phone calls from prospective clients seeking PR support for upcoming initiatives. In both cases,…

Make your most compelling PR pitch yet with a data-driven approach
By Stephen Spiewak, Content Marketing Manager at Vivid Seats
Muck Rack Blog – November 25, 2019
My colleagues and I have a running joke that anyone interviewing for a new position merely needs to drop a few a carefully chosen buzz words to demonstrate that they’re on top of all the latest trends. AI. Machine Learning. Data. Most of all, data.

Three things PR pros can learn from #WhereYouShopMatters
By Rhea Cairns
Neo PR – November 25, 2019
This year’s Christmas PR, marketing and social media campaigns are in full swing and one campaign that has stood out so far is Visa’s #WhereYouShopMatters.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.